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Platforms & Tools

Creating Blog Content To Enhance Your Web Offering

Whether you don’t currently have a blog on your website, or you do and you’re looking to up your game, HdK has put together a guide on creating effective blog content. Their quick guide is split into four sections – creating a rough strategy, the principles of a ‘good’ blog post, optimising your blog posts…

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Perfecting Your Images for Instagram

To garner success on Instagram, it is vital that posts are able to reach their full potential through an effective image. In HdK’s blog you can find out how to create the perfect photo to accompany your content and captions.

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Caption Writing Made Simple

Writing effective social media captions can feel like a tricky business. Here are HdK’s suggestions to help you write copy that will engage your audience and reach far and wide.

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Analyse and Improve Your Email Marketing Strategy

Here are some suggestions and tips from HdK on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.

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How to Increase Your Instagram Engagement

With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. In this blog post, HdK provides a list of habits to get into to make sure your content gets the love it deserves.

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Using website analytics to improve the ticket buying experience

Website analytics provide a crucial source of insight to organisations that want to provide the best possible online ticket buying experience for their audiences, customers, and patrons. Chris Unitt from One Further explores how ticketing providers, web agencies and in-house teams can work together to use data to create a better ticketing experience.

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Heritage Briefing #2: Are you making the most of SEO?

Heritage Creative’s second issue of Heritage Briefing explores how museums and heritage organisations can use SEO in order to attract more visitors, increase ticket and shop sales, and generally make the most of their website. Harry O’Connor, Director of Heritage Creative, writes “My experience in both the heritage and private sectors informs me that SEO…

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Heritage Briefing #1: How are your using Social Media?

Heritage Creative’s first edition of Heritage Briefing focuses on social media. With Covid-19 meaning most cultural organisations and museums having to keep their doors closed, what we’re doing online has never been more important. Plenty has been written about how to adapt visitor experiences to make them work online, so we thought we’d take a…

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Live-streaming: frequently asked FAQs

Here are our top ten tips for writing the best FAQs for live-streamed events.

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Writing an ace website brief

Tips for arts venues briefing for a new website with online ticketing integration to help you choose the right agency, ensure requirements are met during the project, and to evaluate the completed project.

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