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Conference 2021


October 21 & 22: Online

Bringing arts marketers together over 2 days to learn, connect and grow

We are masters of adapting, pivoting, rethinking and resetting. With Covid-19, social justice, climate change and more, we’ve been riding a rollercoaster like never before.  

Our sector, our audiences, our ways of working have changed. With this we take the opportunity to rethink what, how, and why we do what we do.

  • What can we learn from the changes we’ve seen — and what’s coming up that we need to know?
  • What new relationships do we want to build with our audiences — and how?
  • How can we keep making progress towards big-picture goals?
  • Can we reimagine the kind of arts and culture sector we want to see — and redefine our place in it?

AMA Conference 2021 will bring you case studies, practical help, the space to answer the big questions and the support you need.


Change for Good is our theme for 2021. Come and explore the topics and what “change” means.

We’ll be looking at a range of topics, including core marketing, audience behaviour and future trends, through to leadership, career progression and EDI (Equality, Diversity & Inclusion).

AMA conference 2019 (c) Marion Botella — Thursday (44) thumbnail2


We’ll be bringing a whole range of expertise and perspectives to AMA Conference with our speakers.  See our speakers. 


Whether you’re looking for one-to-one speed networking or small group discussions, we have a number of ways to get you making connections online and having conversations across the day. Plus you can join our “earlybird” sessions before the talks begin for a mindful way to prepare for your day.



AMA Conference 2021 takes place over 2 days. Sessions will run from 8.30am until 4.30pm. View programme.


Our sponsors are an essential part of the AMA Conference experience. Thanks to our headline sponsors for their support, which makes an important contribution towards making AMA Conference a high quality event. We’ll be announcing our headline sponsors soon! We also have other ways to show your support for AMA, with sponsored sessions and exhibition booths. Availability is limited!

AMA Conference 2021 sponsor logos: Art Fund, PatronBase, Spektrix, Tessitura and Ticketsolve