Channel your curiosity and take a leap with us.

At this year’s Conference we’re going to create a bold, brave space to come together and discover all the things we can do — large and small — to move our sector forward and centre our audiences.

With so much change to manage, it can be tough to recognise the possibility and power of new practices. Whether it’s the potential that new technologies offer, or new ways of collecting data, sometimes the simplest things can feel Herculean. Being bold and brave is a mindset as much as a journey, and over two days we’ll explore how we can bring this mindset to our work. 

To be bold and brave, we need support; we’re greater together than alone. So we’ll celebrate the collective strength we possess as arts marketers and as a sector, and focus on what can be achieved when we take a bold, brave approach. 

What can you expect?

Whether you’re an old pro or a newbie, the AMA Conference is for you. You’ll gain knowledge, grow your network of peers, and be inspired to focus on what matters most — your audiences.

Across a packed two days we’ll be taking on the topics that matter most to you right now. Our speakers will share tips, insights and case studies on topics such as:

  • Iterative content strategy
  • Social media — what does being bold on socials look like in 2024?
  • Digital — what are the tools you need to know about and what are the ones to ditch?
  • Equality, Diversity and Inclusion (EDI) — how does EDI show up in all the work you’re doing?
  • Net zero and our audiences
  • Accessible marketing — breaking down barriers
  • Audience data and what to do with it
  • Connecting with communities
  • Learning from fan culture
  • Marketing skills

We’ll also have a dedicated Leadership Strand that will explore topics such as:

  • Are our strategies fit for the changes we’re experiencing?
  • AI and data — what does it mean for sector leaders?

Plus, you’ll have the opportunity to discuss, debrief and build lasting connections with others from across the arts and cultural sector.


AMA Conference 2024 will begin on the evening of Wednesday 3 July, with our opening night socials starting at 8pm.

The main Conference takes place across Thursday 4 and Friday 5 July, with a start time of 9:30am each day. The Conference will close at 4pm on 5 July.

Not been to an AMA Conference before?

For the AMA team, Conference is our favourite time of year as we get to show the love to our audience — you.

Conference is a special place to be, but if you’ve not been to an AMA Conference before you don’t just have to take our word for it…

4 delegates posing for a picture at a Conference social
AMA Conference 2018 (c) Brian Roberts Images

Image of Brighton Dome entrance

The venue

In 2024 we’re bringing AMA Conference to the south coast, taking up residence at Brighton Dome.

This beautiful grade listed building has had many guises over its 200-year history, and has recently reopened its Corn Exchange and Studio Theatre after major refurbishment work — we can’t wait to see the results!

If you’ve got any questions about accessibility at the venue, you can find out more on their website, or contact Danielle, our Head of Projects and Events.

Conference Socials

AMA Conference socials are a big part of the in-person Conference offer, and are designed to give you lots of opportunities to connect with others.

The night before the Conference begins, we’ll be bringing back our themed networking events — which were introduced in 2023 — to bring together people with shared interests, roles, or identities, such as LGBTQIA+, Leaders, and Introverts, over a welcome drink.

On Thursday 4 July our main social programme will include our lively Summer Social for those who love to meet lots of people, plus our famous Destination Dinners, for those that love a quieter evening chatting over good food. Along with those AMA Conference staples, we’ll also have a variety of other great cultural and networking options across Brighton, for however you like to socialise. 

AMA Conference 2019 (c) Marion Botella


We’re working with Visit Brighton this year to lock in rates at a range of big and small hotels across the city.

If you’re booking your accommodation nice and early, it might be worth looking at the prices currently available if you book direct with hotels, or through another site like

The great benefit of Visit Brighton’s booking page is that the rates shown now will stay the same throughout the booking period up until 25 June, whereas prices direct from hotels will likely keep increasing as time goes on. This site guarantees their rates for us, to make sure that those booking slightly later don’t get stung with increasing prices.

View the accommodation available from Visit Brighton.

With thanks to our Lead Sponsors:

Art Fund logo
CultureSuite logo
Grandad Digital logo
Spektrix Logo
Tessitura Network Logo
Ticketsolve logo

With thanks to our Supporting Sponsors:

Cog Design Logo
Splitpixel Logo
Substrakt logo
Supercool Logo
tixly logo