We want arts and heritage organisations to put their audiences at the heart of what they do. For us this means making sure we put our members at the heart of everything we do.

One way we’re doing this is by launching Affinity Groups to provide safe spaces to activate and raise the voices of members who have not been ‘seen’ within our membership. We will collaborate with members in these groups, bringing them into the conversation, and elevating their voices to a strategic level within the AMA.

We define Affinity Groups* as a formal group that connects members. They are a group of people linked by a common purpose or interest. Our focus will be on exploring Affinity Groups that align with the protected characteristics set out in the Equality Act 2010.

Our first Affinity Group will be for AMA members who self-identify as Melanated Global Majority**. We’re launching with this group as:

1) We’ve had interest from a number of members in the creation of a group.

2) It’s important to us to raise up and platform the voices of Melanated Global Majority members within our community.

3) We have not heard enough from these voices, and we want this to change.

Upcoming Events

Register your interest in the Affinity Groups

Is the Melanated Global Majority Affinity Group not applicable to you?

You can register your interest in future groups and share which groups you’d like us to launch by clicking the button below.


If you have any questions about the Affinity Groups, please email our Head of Diversity, Bea: bea@a-m-a.co.uk

Bea Udeh Headshot
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*An Affinity Group is a group of people linked by a common purpose, ideology, or interest. Affinity groups play a vital role in ensuring an inclusive environment where all are valued, included, and empowered to succeed. (Source: University of Pittsburgh)

**Global Majority is a collective term that refers to people who are Black, Asian, Brown, dual-heritage, indigenous to the global south, and or have been racialized as ‘ethnic minorities’. Globally, these groups currently represent approximately 80% of the world’s population. 
(Source: Rosemary Campbell-Stephens MBE, Leeds Beckett University)