A Guide to the Art of Segmentation

A Guide to the Art of Segmentation

Segmentation is a powerful tool, ensuring that audiences receive the most relevant information in meaningful ways. Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Our guide breaks down the most popular models, helping your team find…

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet

Take a look at any venue’s Google Analytics, and you’ll probably find their event pages get more traffic than anything else. And why shouldn’t they? Events are the main reason — if not the only reason — for people to visit a venue and buy tickets. In this article, Andrew Ladd from Ten4 Design explains…

Guest editor Bruce Dessau: How does the comedy industry view press coverage

Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. Below he talks about the state of comedy criticism and the increasing problem of getting tickets to review shows. In the first in a series of articles on the subject of comedy criticism, he explores the difficulties…