How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet

How to supercharge your event pages with strategy, automation, and a slightly terrifying spreadsheet

Take a look at any venue’s Google Analytics, and you’ll probably find their event pages get more traffic than anything else. And why shouldn’t they? Events are the main reason — if not the only reason — for people to visit a venue and buy tickets. In this article, Andrew Ladd from Ten4 Design explains…

Guest editor Bruce Dessau: How does the comedy industry view press coverage

Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. Below he talks about the state of comedy criticism and the increasing problem of getting tickets to review shows. In the first in a series of articles on the subject of comedy criticism, he explores the difficulties…

Navigating hybrid experiences

Even before COVID-19 closures led to an urgent sector-wide engagement with digital platforms, Young Vic Artistic Director Kwame Kwei-Armah, OBE, and ACMI Chief Experience Officer Seb Chan were deeply committed to interrogating how emerging technologies were changing patron expectations. In this lively conversation, Kwame and Seb share their thoughts on why they believe institutions will…