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The Future is Here
16 November 2023, London
Digital Marketing Day is now over for 2023 — thanks to everyone who joined us in London and online.
If you’d like to be first to hear about our next Digital Marketing Day event, please email jemma@a-m-a.co.uk, and you’ll be sure to know when the next date is announced.
The information below relates to Digital Marketing Day 2023 and is not necessarily indicative of content or approach for future events.
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Looking for specific information? You can use the below links to jump to relevant sections on this page:
Join us to explore the future of digital marketing
The term ‘digital marketing’ already covers a huge range of our tasks across a wide variety of platforms. With almost daily reports in the media about the rise of machine technology, it feels like the scope of our roles will go on expanding just to keep up with the speed of changes in the digital landscape. So how can we harness the power of the future now, in a way that works for us and our organisations?
Which of our existing skills should we be honing, how do we get the most from the platforms we already use, what new technologies should we embrace and what do we treat with a healthy dose of scepticism?
Digital Marketing Day 2023 — The Future is Here will explore these questions and more, putting our audiences at the centre of our approach to help you future-proof your organisation and your career.
Questions?
If you have any questions about Digital Marketing Day 2023, please email:
jemma@a-m-a.co.uk
Cost — In Person
Early Bird Member rate: £185 + VAT
Early Bird rate now closed
Standard Member rate: £289 + VAT
Small Organisation / Freelance Member rate:
£126 + VAT
Non-member rate: £415 + VAT
Cost — Digital Ticket
Standard Member rate: £65 + VAT
Small Organisation / Freelance Member rate:
£55 + VAT
Non-member rate: £115 + VAT
About the day: Thursday 16 November 2023
Digital Marketing Day — The Future is Here is an in-person daylong event taking place in London. It will showcase the latest thinking through talks, case studies and keynotes on topics such as:
- The skills, knowledge and tools you need to focus on to stay ahead in the ever-changing digital landscape
- Strategising in times of change
- Equity and inclusion in the digital space
- Accessibility
- Finding your content niche
- How AI can help us without adding too much to our to do lists
- The ethics and values of how we use emerging technologies
What will I gain?
By joining us in London, you will benefit from:
- Increased confidence in your ability to navigate a fast-evolving digital world
- Strategies to keep audiences at the centre of your approach
- Tips on scanning the horizon to identify the tools worth paying attention
- A sense of community from being in a room with others who understand the challenges and opportunities the sector is currently facing
- An opportunity to build on your personal networks of peers
Location and timings
Digital Marketing Day 2023 — The Future is Here is a full day event taking place at Convene in London on 16 November.
Venue address: 22 Bishopsgate, London, EC2N 4BQ
The day will run from 9:30am — 4:45pm with lunch provided as part of your in-person ticket cost. Registration will open at 9am and the final session ends at 4pm, with an additional 45 minutes available for further networking at the venue.
Accessibility
If you have any accessibility requests, please email danielle@a-m-a.co.uk
Digital Ticket
Whilst we all love meeting in person, sometimes we just can’t make the trip. That’s why we’re bringing some of Digital Marketing Day 2023 — The Future is Here to you with our Digital Ticket.
The Digital Marketing Day 2023 Digital Ticket offers you the chance to live stream 5 sessions across the day. These sessions will then be available as recordings to watch (or re-watch) at a time that suits you.
The sessions included on the Digital Ticket are:
- From Code to Canvas — understanding responsible AI in the Digital Marketing World
- Supercharge your Digital Strategy — how to do more with less in the fast-changing digital landscape
- Make it Meaningful — creating authentic connections on your socials
- Keeping Up without Burning Out — wellbeing in digital roles
- Forward Thinking
We would also like to take this opportunity to thank our Access Sponsor, Accessible by Design, for making this Digital Ticket offer possible.
Cost — Digital Ticket
Standard Member rate: £65 + VAT
Small Organisation / Freelance Member rate:
£55 + VAT
Non-member rate: £115 + VAT
Timetable and Sessions
9:30am — 10:15am
Beyond Page Views
Measuring what matters in Google Analytics 4
This session will explore how Google Analytics 4 (GA4) can be tailored and configured to track the metrics which are important to you, instead of the ones that don’t.
During the session we’ll showcase some examples across the creative and cultural sector to highlight the possibilities.
Speaker: James Akers
This session is supported by Digital Culture Network.
10:30am — 11:15am
From Code to Canvas
Understanding responsible AI in the digital marketing world
With the rise and use of AI technologies across every industry, it’s important to grasp its benefits and limitations. Navigating AI’s interesting landscape and understanding its ethical and responsible shortcomings is key to building a responsible AI future for the world and consumers alike.
In the opening keynote we’ll take a look at how AI is used in arts marketing today and gain insights on a responsible AI framework to mitigate potential risks.
Speakers: Toju Duke in conversation with Jo Burnham
11:35am — 12:20pm
Supercharge your Digital Strategy
How to do more with less in the fast-changing digital landscape
In this highly practical session you’ll explore the latest trends in digital marketing and how you can leverage these trends to get more from your digital marketing efforts.
Covering topics like GA4, the cookie-less future, AI tools and social algorithms, you’ll leave with a range of tools and techniques that you can take away and use straight away.
Speaker: Daniel Rowles
Accessibility from the Ground-Up
Learn how to build accessibility into your website with Trish Wheatley, CEO of Disability Arts Online, and online accessibility consultant Shelley Boden.
Trish will share insights from an in-progress website redevelopment project that has accessibility at its heart. And Shelley will draw on her extensive experience working with a range of organisations to improve digital accessibility.
You’ll come away with a mix of strategic insights and practical tips, and feel well-equipped to make accessibility a priority for your own website, regardless of where you are starting from.
Speakers: Trish Wheatley and Shelley Boden.
Next Level Marketing
Using technology to make your life easier
Use of artificial intelligence and machine learning has grown exponentially in the last few years. As an arts marketer, you’re probably already using AI to optimize your digital marketing campaigns. But have you leaned into the many ways technology can enhance your communication, pricing and forecasting plans?
If you’re not yet comfortable with all the options, this session will demystify the landscape. We’ll share real-world ways arts marketers can use these tools in their daily work to improve their results, reduce their uncertainty and make their jobs easier.
Speaker: Rachael Easton
This session is sponsored by Tessitura Network.
12:20pm — 1:20pm
Lunch
12:35pm — 1:05pm
Why are you Automating That?
Understandably there has been a lot of anxiety around AI being used to automate creative jobs away. The bad news is, the arts have already been using technology to automate away creative jobs for years.
The good news is, the mind-blowing wizardry of new automation technologies like ChatGPT and Dall-E has made people really sit up and think about these issues in more detail, instead of just blindly automating things because they can.
In this session we’ll explore the good and bad ways to use automation, and how to tell the difference.
Speaker: Andrew Ladd
This session is sponsored by Ten4 Design.
1:20pm — 1:50pm
Ask the Digital Expert
Our ever-popular panel session is back!
Bring all your toughest questions and pick the brains of our line up of seasoned digital professionals. They’ll share their insights and help set you up for digital marketing success.
Speakers: Becca Pratt, Paul Blundell, Amy Stutz and Trish Thomas
Make it Meaningful
Creating authentic connections on your socials
Join LeftCoast and Shakespeare North Playhouse as they share how they have used social media to create authentic connection and engagement with audiences new to the arts.
Abi and Tina from LeftCoast will talk about how and why they shifted their approach to social media and how some of their smallest numbers have the largest impact.
Meg and Victoria from Shakespeare North Playhouse will share how they used their social channels to introduce a brand new theatre by putting their potential audiences at the very heart of their content.
Speakers: Abigail Gillibrand, Tina Redford, Meg Terzza and Victoria Armstrong
Content Maintenance
How to take better care of your content
New content is shiny and exciting. But what happens to it after it’s published? Content maintenance is a crucial but often missed part of the content lifecycle process. When we ignore it, our websites clutter up, information becomes outdated and users get left behind. This session will explore practical tools and ways to build a maintenance mindset for your website content.
Speaker: Zosia Poulter
This session is sponsored by Substrakt.
2:10pm — 2:55pm
Pirouettes and Panzers
The power of video to engage audiences
This session will explore how two very different organisations are using video as part of their content strategy.
Liz and Emily from Northern Ballet will share how they engaged a younger demographic by developing dancer-led TikTok and Instagram content.
Nik from the Tank Museum will talk about how he has focused on longer-form video and YouTube to create a global online community and generate signigicant new revenues.
They’ll share the highs and lows, practical insights and what they’ve learned along the way.
Speakers: Nik Wyness, Liz Rose and Emily Nuttall
Keeping Up without Burning Out
Wellbeing in digital roles
Feel like you’re always falling behind in the race to keep up with the latest digital marketing trends? Join our panel including digital marketer Tasha Msanide and coach Zahida Din, to discuss strategies and ideas that help you maintain balance and prevent burnout.
Explore how to set boundaries, protect time for learning, and create a healthy work-life balance, even when it seems like the finish line is out of reach.
Speakers: Tasha Msanide, Zahida Din and Hannah Kayi Mason
SEO Creativity
Keywords, AI and beyond
Keywords are a huge element of SEO and there’s much to consider from which keywords to focus on in the first place, to where and how to use them in your web pages.
This session will get you thinking creatively about keywords! Packed with tips to guide you on effective keyword research, you’ll also see how AI can help you.
Illustrated with examples from the arts sector, you’ll come away with actions you can begin now, and ideas you can be thinking about for your SEO strategy in the future.
Speaker: Nazma Noor
This session is sponsored by Cog Design.
3:15pm — 4:00pm
Forward Thinking
Our closing session will bring us all back together to reflect on what we’ve learned, what we’re excited about, and what we take back into our busy roles as cultural marketers.
We’ll be joined by Cath Hume, Jo Burnham, Daniel Rowles and Morayo Sodipo to share reflections and to discuss how together we can play a leadership role to shape digital change in our sector.
4:00pm — 4:45pm
Spektrix Networking Drinks
Speakers
James Akers, Digital Culture Network
James is one of Arts Council England’s Digital Culture Network Tech Champions — specialising in Data Analytics and Insight. He has helped hundreds of creative and cultural organisations and individuals make the most of digital analytics tools, track the right metrics and build useful reports and dashboards.
Toju Duke, Diverse AI
With over 18 years experience spanning across Advertising, Retail, Not-For Profit and Tech, Toju is a popular speaker, author, thought leader and advisor on Responsible AI. Toju worked at Google for 10 years where she spent the last three years as a Programme Manager on Responsible AI. She is also the founder of Diverse AI, a community interest organisation with a mission to support and champion underrepresented groups to build a diverse and inclusive AI future.
Jo Burnham, Marketing Consultant
Jo is a freelance marketing consultant and publications manager based in Brighton. They specialise in integrated campaign management, copywriting, and artificial intelligence consultation. Previously they were Marketing Manager of Music Theatre Wales, Publications Officer of Sadler’s Wells, Senior Marketing Officer of Brighton Dome and Brighton Festival, and Communications Manager of UNBOXED: Creativity in the UK.
Daniel Rowles, Target Internet
Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client side and within the agency environment. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who books have been translated into 12 languages.
Trish Wheatley, Disability Arts Online
Trish is Chief Executive of Disability Arts Online (DAO), a UK-based arts organisation led by disabled people. DAO occupies a unique global position with its website showcasing disability arts content, artist development programmes, partnership work, accessible events and vibrant community of disabled creatives. Trish has developed a specialism and passion for access and collaboration with disabled creatives, working in the disability arts field since 2005. Trish also co-chairs the John Hansard Gallery strategic board.
Shelley Boden, Accessibility Consultant
With 30 years working across websites, apps and gallery interactives, Shelley specialises in digital accessibility for visually impaired users. She set up independently in 2001 to test websites with disabled users, ‘joining the dots’ between users, organisations and developers and remove online barriers.
She’s worked ‘inside’ the museum sector as British Museum curator, acting director of Culture24 and the Wallace Collection access officer, and as an independent access consultant to animation, cultural and commercial sectors.
Rachael Easton, Tessitura Network
Rachael, Business Development Director for Tessitura, began her career in the arts and cultural sector as a Marketing Manager in a regional theatre over 25 years ago. Since then she has developed a love of data and technology – recognising the power that understanding audience behaviour can offer, appreciation of how technology can support organisation and team activity along with a passion for how both can help cultural organisations thrive.
Andrew Ladd, Ten4 Design
Now a senior project strategist at Ten4 Design, Andrew uses his experience to lead digital projects for arts organisations from initial proposal through to launch, ensuring a finished product that meets the organisation’s internal goals while also providing a great experience for users.
Paul Blundell, AMA
Paul has 21 years of experience in digital including GA4, front-end user interface design, website builds, CMS and CRM integration, database management and back-end server processing. He has worked with many arts, cultural, heritage and charitable organisations and currently leads on the AMA’s digital and technical development.
Trish Thomas, Museum of London
Trish works across experience, content, collections, communications, data and ecommerce at Museum of London. She was previously Head of Digital Engagement at Southbank Centre where she led a team to deliver the digital customer experience including websites, content and the social media and the rapid expansion of Southbank Centre’s broadcast events proposition.
Becca Pratt, Marketing Consultant
Becca helps arts and cultural organisations that want to get better with digital. With a focus on Google and Facebook ads, analytics and digital strategy, she helps deepen audience insights and get more bums on seats. Over her 12 year career she has worked with organisations including the Royal Albert Hall, Roundhouse, Battersea Arts Centre and Tara Theatre.
Amy Stutz, Birmingham Hippodrome
As Digital Content Manager at Birmingham Hippodrome, Amy leads on the social media strategy for the organisation. This involves digital content creation and social media campaigns for productions, festivals and learning and participation work. Amy uses digital platforms to share the Hippodrome’s story with their highly engaged audiences.
Abigail Gillibrand, LeftCoast
Abigail has been LeftCoast’s Digital Communications Coordinator since 2021, where she has developed the company’s communications strategy. During this time, she has collaborated with Google, Arts Council England, and the Digital Culture Network. Her work at LeftCoast won the 2023 Digital Culture Network’s Tech Champions’ Choice Award.
Tina Redford, LeftCoast
Since 2016, Tina has been the Director of LeftCoast — a multi-disciplinary arts organisation on a mission to be socially-engaged, socially useful and artistically ambitious. She has worked in the Arts sector for over 30 years. Prior to Tina’s current role she was the Strategic Lead for Libraries in Warrington.
Meg Terzza, Shakespeare North Playhouse
Meg is an award-winning digital storyteller who uses their background as a filmmaker and photographer to tell engaging stories through digital content, from trailers to TikToks and everything in between. Meg has worked with a variety of artists, theatre makers, filmmakers and musicians across the North and currently works at Shakespeare North Playhouse, whose social media strategy was shortlisted for a Digital Culture Award 2023.
Victoria Armstrong, Shakespeare North Playhouse
Victoria is an experienced marketing, PR and communications professional, specialising in arts, culture and live entertainment. She has worked within a variety of organisations, including an internationally recognised conservatoire, major international theatre organisations and a leading UK Choir. She currently sits on the Board for the PurpleDoor and has a passion for storytelling and its integral role in a well-rounded marketing and communications strategy.
Zosia Poulter, Substrakt
Zosia oversees all of the content work that Substrakt deliver to their clients in Europe and North America, including content audits, strategy development and implementation, tone of voice workshops and lots more.
Nik Wyness, The Tank Museum
The Tank Museum tells the story of the tank and the people that served in them, with a collection of over 300 vehicles dating from World War One to the present day, displayed in modern awe-inspiring exhibitions. Nik has led the digital transformation of this rural regimental Museum and registered charity, creating an industry-leading strategy in the development and monetisation of a global online community.
Liz Rose, Northern Ballet
Liz is the Director of Audiences & Communications at Northern Ballet, leading a team of 6 to deliver national and regional campaigns for one of the UK’s busiest touring companies. She has been working in arts marketing for nearly 15 years, and at Northern Ballet since 2014 where she began as Communications Manager. Prior to this Liz had communications roles with Graeae Theatre Company and at Jackson’s Lane theatre.
Emily Nuttall, Northern Ballet
Emily is the Head of Content at Northern Ballet, responsible for orchestrating and executing digital content strategies for national and international campaigns, manage in-house film production, and collaborating with a diverse team to create high-quality content that engages audiences and enhances brand awareness. With expertise in filmmaking, design, brand and technology, Emily played a crucial role in Northern Ballet’s successful launch into the digital space.
Tasha Msanide, UCL
Tasha is a social media specialist with 8 years arts marketing experience. She has recently started a role at UCL leading the social media team, looking after their organic social media channels, and working with content creaors. Tasha was previously co- lead of The Soacial Network which was run on behalf of the AMA. She has previously worked at Sadler’s Wells, Bush Theatre, Shoreditch Town Hall and Hoxton Hall.
Zahida Din, Marketing Consultant
A senior leader in the cultural sector for over 10 years, Zahida combines sector experience with coaching skills, supporting people at all levels to move forward with confidence and clarity. Her coaching style draws on creative techniques and positive psychology.
Zahida has a Diploma in Executive Coaching. She is a Clore Leadership Alumnus, and a mentor for the Women of Colour Global Network.
Hannah Kayi Mason, UnLtd
Hannah is a communications director and cultural producer, with over 20 years’ experience in the arts, education, public and private sectors. Working at the intersection of inclusion, art and culture, her experience spans music, theatre, digital media, equality and diversity, contemporary visual arts and heritage.
Nazma Noor, Cog Design
Nazma is a Digital Strategist at Cog Design, providing consultancy, advocacy and hands-on implementation of SEO, Google Ads, web analytics and digital strategy for arts clients. She is Co-chair of the board at Z-arts, holds an advisory position at Manchester International Festival / Factory International and was one of the curators of Manchester Museum’s new permanent South Asia Gallery.
Cath Hume, AMA
Cath is the CEO of the Arts Marketing Association, Chair of the Family Arts Campaign and a board member of Ensemble Reza. Cath has been with the AMA for 10 years, 6 of these as CEO. Prior to working at the AMA Cath was a visiting lecturer at the University of Surrey, a cultural consultant and the Director of Smart Audiences. Cath has an MA in Theatre in Education and holds the CIM Professional Diploma in Marketing and a Mini MBA in Marketing.
Morayo Sodipo, Quarantine
Morayo is a Manchester-based marketing & communications specialist who started out as a chemical engineer and is now working in film, publishing, and theatre. She is a co-founder of the creative agency VAGUE and currently Quarantine’s Communications Manager. She has also worked with organisations such as the Portico Library, Sheffield DocFest, Film Hub North, Royal Exchange Theatre, and HOME.
Exhibition
For the first time at Digital Marketing Day, we will be holding an exhibition alongside our sessions.
Our Digital Marketing Day 2023 exhibitors have the products and know-how to help you navigate your organisation to success. From digital agencies to ticketing and CRM experts, these organisations supply the tools you need to better engage with your audiences.
Take some time in-between sessions to have a chat and discover the the possibilities they can unlock for you. On the exhibition page we’ve grouped our exhibitors, so if you need help with something in particular, you can see who will be able to help you and you can head straight to them during Digital Marketing Day.
Bursaries
Bursaries help make our events more affordable for individuals and organisations who might not otherwise be able to get involved.
This year’s bursaries have now closed, so we’d like to take this opportunity to thank our bursary providers:
- Accessible by Design
- Arts Council of Wales
- Creu Cymru
- Museum Development North West
- Spektrix
- Substrakt
For reference, you can view the criteria for this year’s bursaries here. If you are interested in supporting a bursary for a future event, please contact ciara@a-m-a.co.uk
With thanks to our Digital Marketing Day Sponsors:
Thanks also to our Access Sponsor:
Without our Sponsors this event would not be possible, and without our Access Sponsor the Digital Ticket would not be possible, so we are hugely grateful for all their support.