How to write the perfect website brief

Putting together a design and development brief for a web agency that will get the results you want.

Writing a website brief for a new site for your company can be a challenge, particularly if you’ve never done it before. In this guide, we go through what you should be sending to your prospective agencies in order to come out with a site that does exactly what you want it to, on time, and to budget.

Inside, we’ll take you through every aspect of website planning, and writing a creative brief, including:

  • What a brief needs to achieve in order to be useful – both for you, and for your agency.
  • Questions you should ask yourself, and information you should share.
  • A step-by-step guide to putting together a website brief.