Find the answers to some of the most frequently asked questions about the AMA and our services.

If you can’t find the answer to your question, then please contact us.

Membership FAQs 

Freelance Members

When you become a Freelance member, or when you renew your Freelance membership, you’ll get sent a link to get your listing started, and then follow the steps to add your details. If you get stuck or can’t find your email contact membership@a-m-a.co.uk.

Service Provider Members

When you become a Service Provider member, or when you renew your membership, the main contact for your membership will get sent a link to get your listing started, and then follow the steps to add your details. If you get stuck or can’t find your email contact membership@a-m-a.co.uk.

Team Members or Main Contacts

(Standard Team, Small Organisation and Service Providers)

You can use our Membership Finder to see if your organisation currently has an active membership with us. The Main Contact can also see all members on their team membership. You can view this by logging in to your Profile. Members in your team can be viewed and added here. Archived members will be crossed out.

You can add yourself onto an active membership by using our Membership Finder. The main contact can also do this by visiting your profile and scrolling to the membership details section. Click Add Member, enter their details and save. An email confirmation will be sent to the new member and a separate email will be sent with login details.

Visit your profile and scroll to Membership details > Add additional members > your members. Click on the name of the member that you wish to remove. Click on remove. This can be reversed by clicking restore.

There can only be one main contact. If you wish to change the main contact, please email membership@a-m-a.co.uk

Find out which membership is right for you or your organisation.

  • You can check if you have an active membership by using our Membership Finder. If this does not work you may need to validate your membership. You will have received an email from us with a link to click to do this.
  • Your membership may have expired, please check your profile or email membership@a-m-a.co.uk for help.

If you’re not sure if your organisation already has a membership, you can use our Membership Finder to check.

Our Membership Community

Over 4,300 cultural marketers and leaders are part of the Arts Marketing Association community, representing more than 700 organisations from across the four nations of the UK.

Our membership features organisations from across the full breadth of the cultural sector from arts centres and theatres; galleries, libraries and museums, to festivals, orchestras, dance companies and heritage attractions.

The AMA community includes members supporting cultural organisations including freelancers, agencies, sector support organisations and funding bodies.

Funding body members include Arts Council England, Arts Council of Wales and The National Lottery Heritage Fund. Sector support organisations in our community include Creu Cymru, Family Arts Campaign, Kids in Museums, SOLT & UK Theatre and The Heritage Alliance.

Yes the AMA welcomes members from outside of the United Kingdom to be part of our community. Countries who are represented within the membership include Austria, Germany, Canada, Republic of Ireland, Sweden and the USA.

The AMA was originally founded in 1992 with seed funding from the Arts Council of Great Britain to create a national Arts Marketing Association. The AMA held its first conference in 1993 with support from Arts About Manchester.

The first Chair of the Arts Marketing Association was John Matthews, while Anne Roberts was appointed as the first paid Director in a commitment to professionalising arts marketing and effective audience development.

Events FAQs

  • Free Live Webinars: Running for 1–1.5 hours, they’re a great way to build your skills and gain insights during your working week.
  • On Demand Library: Members can enjoy unlimited access to recorded training, making it easy to learn at your own pace and revisit sessions whenever you need.
  • Free and Exclusive Connector Networking Meetings: Connect with peers at free regional, art/heritage type, and career focused meetings, held 1–2 times per year for each group
  • Discounts on Events: Members receive exclusive discounts on many AMA courses, programmes and events, unless the programme is fully funded or subsidised.
  • Workshops
    • Our workshops run for 3 hours and take an in-depth look at topics.
  • Webinars
    • Webinars have a fee attached, but members can get discounts – they are charged for as they are more in-depth, discussion based and “hands-on” in nature.
  • Courses
    • Programme-based learning covering a range of topics. These can take place in person, online or a hybrid of both depending on the topic(s)
  • Day Events
    • We run regular Day Events across the year. These include Digital Marketing Day typically take place on location.
  • AMA Conference.
    • Our annual conference takes place in a different venue each year across the UK and brings hundreds of arts marketers together.

We mostly use Zoom for webinars, for our larger online event we use platforms such as Airmeet, Hopin and Learnworlds

Our On Demand library content is accessed through Vimeo.

  • A live event is a streamed webinar which includes discussion and Q&As. A recording of the live event will be emailed to you within 2 weeks of the event.
  • A recorded event is not a live stream and therefore does not include discussions. A link to the recorded event will be emailed to you.
  • If you are logged in, the correct fee will be available to select. If you believe this is the incorrect fee please login or contact membership@a-m-a.co.uk
  • Your member record might not be linked to your organisation on our system, please contact membership@ a-m-a.co.uk

Job Advertising FAQs

We do not offer this for separate positions, we do offer a discount for multiple advert purchases.
If you have multiple vacancies for the same role available, then we can put this in one advert, i.e Marketing Officer x 2

Members can purchase a listing once logged into their account and a form will be emailed to you with the required fields to upload a listing.

For Standard or Enhanced adverts, this will include:

  • 150-200 words about the role you want to advertise, including salary
  • The link to the full job description/your website where more details are
  • Deadline Date
  • Location
  • A jpg of your organisation logo

Yes you must submit a salary or full salary band. We believe it is good practice to include a salary in job advertisement and as such won’t list a role unless there is salary, salary band or fee attached. We won’t accept ‘Competitive Salary’ or ‘Salary Commensurate with Experience’.

Connector FAQs

For individuals working in other organisations such as sector support organisations, service providers or agencies, we have other opportunities you may be interested in. Please get in touch: membership@a-m-a.co.uk 

Our Connectors’ main focus is to host two regional, cultural or career focused meetings a year (currently both online), spread the word about their meetings, and act as a point of contact and friendly face for members working in similar areas.

The time commitment is minimal at around 8 hours split across four months. You will have two online ‘catch up’ meetings a year with the membership team.

Each Connector organises the content of the meeting – from the topic, meeting format and organising guest speakers if that is appropriate to the format chosen. The AMA is responsible for event logistics such as setting up the online meeting. This leaves the Connector to be able to focus on the content of the meeting. 

Connectors get up to a 50% subsidy on a ticket to the annual AMA conference, Connector-only discounts on all other paid AMA events, priority notice of AMA training events, the opportunity to have input into what AMA does, and the chance to raise your profile within your local area and the wider sector.

Being a connector is a voluntary role that is unpaid. Connectors receive various benefits in recognition of their contribution to the scheme

Pricing and Payment FAQS

We don’t offer a discount for charities as most of our customers have charitable status and our pricing reflects that.

We don’t offer a discount for charities as most of our customers have charitable status and our pricing reflects that.