Find the answers to some of the most frequently asked questions about the AMA and our services.

If you can’t find the answer to your question, then please contact us.


Membership FAQs 

Freelance Members

Freelance members get access to all the same benefits as other types of members, but they also get the opportunity to upload a listing to the Freelance Directory.

When you become a Freelance member, or when you renew your Freelance membership, you’ll get sent a link to get your listing started, and then follow the steps to add your details. If you get stuck or can’t find your email contact membership@a-m-a.co.uk.

Service Provider Members

Service Provider Members get access to all the same benefits as other types of members, but they also get the opportunity to upload a listing and resources to the Service Provider Hub.

When you become a Service Provider member, or when you renew your membership, the main contact for your membership will get sent a link to get your listing started, and then follow the steps to add your details. If you get stuck or can’t find your email contact membership@a-m-a.co.uk.

Team Members

(Standard Team, Small Organisation and Service Providers)

  • You will need to make sure you are logged into the website using your AMA membership login details.
  • When booking an event, please make sure you are selecting the ‘Team Member with Training Pass’ rate.

You may need to validate your membership. You will have received an email from us with a link to click.

  • If you joined before the 15 March 2021, this will have the subject: ‘Your AMA team membership’ and contain a single sentence with a link that you’ll need to follow.
  • If you joined after 16 March 2021, this will have the subject: ‘AMA Membership Update’ and contain a button to ‘validate your membership’.

Individual Members

(Early Career, Mid-Career, Senior-Career, Freelancer and Between Jobs)

  • You will need to make sure you are logged into the website using your AMA membership login details.
  • When booking an event, please make sure you are selecting the ‘Individual Member’ rate.

Main Contacts for Team Memberships

(Standard Team, Small Organisation and Service Providers)

You will have received an email to confirm your place on the team membership. You will have received an email from us with a link to click.

  • If you joined before the 15 March 2021, this will have the subject: ‘Your AMA team membership’ and contain a single sentence with a link that you’ll need to follow.
  • If you joined after the 16 March 2021, this will have the subject: ‘AMA Membership Update’ and contain a button to ‘validate your membership’.

This will take you through to create your login and set your mailing preferences and also personalise your membership. You will need to set your mailing preferences in order to confirm your membership.

You’ll then be able to access your main contact hub from the initial login screen or by selecting ‘Your Account’.

Before you can add a team member, you will need to make sure that you have added your email domain(s). You can add an email domain by clicking on the Add Email Domain button.

You need to enter your organisation’s email domain without the ‘@’ or ‘www’ so if your email was joe@joebloggs.com, your email domain would need to be entered as ‘joebloggs.com’.

To add a team member, you just click on the ‘Add a new team member’ button (see below) and fill in their first and last names and email address. The team member will then get sent a joining link once you do this, and they will need to follow the link when they receive it to set themselves up.

You can resend other team members joining emails, by clicking on the ‘Resend joining email’ button to the right of their name.

If anyone stops working for the organisation, you can click ‘remove’ next to their name to take them off your team membership.

To add another main contact, you just click on the ‘Add a new main contact’ button and fill in their first and last names and email address. The new main contact will then get sent a joining link once you do this, and they will need to follow the link when they receive it.


Events FAQs

  • Most members are part of a Team, and to get your discounted rate, choose Team Member With Training Pass. If you have an individual membership like Early Stage Career or Freelancer, choose Individual Member rate.

If you are a member, all our webinars are free. Webinars run for 1-1.5 hours and are a great way to fit some training into your working week.

Training webinars are free but a charge applies for other types of training and events. A member discounted rate is usually available, unless the training or event is fully funded. In these cases, a flat rate for everyone may apply.

  • Workshops
    • Our workshops run for 3 hours and take an in-depth look at topics.
  • Webinars
    • Webinars have a fee attached, but members can get discounts – they are charged for as they are more in-depth, discussion based and “hands-on” in nature.
  • Courses
    • Programme-based learning covering a range of topics. These can take place in person, online or a hybrid of both depending on the topic(s)
  • Day Events
    • We run regular Day Event across the year. These include Digital Marketing Day and Inclusivity & Audiences Day. These typically take place on location.
  • AMA Conference.
    • Our annual conference takes place in a different venue each year and brings hundreds of arts marketers together.

We mostly use WebEx and Zoom for webinars, for our larger online event we use platforms such as Airmeet and Hopin.

We would suggest reading our Online Workshop Checklist ahead of the training.

Bespoke is a tailored service which AMA can deliver to meet your specific needs. We cana deliver internal training for your organisation, or help you provide training for people outside of your organisation if there is a specific skill set you are looking for help with, or a particular time-frame that our regular training doesn’t align with.


Job Advertising FAQs

Any organisation that has PAYE employees who are members, either individual or team then the organisation would be entitled to the reduced rates or advertising. The exception to this rule is freelancer members, who can’t transfer their member discount to an organisation they are working with.

We do not offer this for separate positions, we do offer a discount for multiple advert purchases.
If you have multiple vacancies for the same role available, then we can put this in one advert, i.e Marketing Officer x 2

For Standard or Enhanced adverts, we will ask for:

  • 150-200 words about the role you want to advertise, including salary
  • The link to the full job description/your website where more details are
  • A jpg of your organisation logo
  • The advertising option you wanted to go for

We believe it is good practice to include a salary in job advertisement and as such won’t list a role unless there is salary, salary band or fee attached. We won’t accept ‘Competitive Salary’ or ‘Salary Commensurate with Experience’.


Regional Associates FAQs

You must hold a valid paid AMA membership. You must work for arts, culture or heritage organisations and have a passion for arts marketing and engaging others with arts and culture.

 For individuals working in other organisations such as sector support organisations, service providers or agencies, we have other opportunities you may be interested in. Please get in touch: membership@a-m-a.co.uk 

Our regional associates’ main focus is to host two regional meetings a year (currently both online), spread the word about their meetings, and act as a point of contact and friendly face for members in their local area.

The time commitment is minimal at around 8 hours split across four months. You will have two online ‘catch up’ meetings a year with the membership team.

Each regional associate organises the content of the meeting – from the topic, meeting format and organising guest speakers if that is appropriate to the format chosen. The AMA is responsible for event logistics such as setting up the online meeting. This leaves the regional associate to be able to focus on the content of the meeting. 

Regional Associates get a 50% subsidy on a ticket to the annual AMA conference, Regional Associate-only discounts on all other paid AMA events, priority notice of AMA training events, the opportunity to have input into what AMA does, and the chance to raise your profile within your local area and the wider sector.


Pricing and Payment FAQS

These can be found in our T&Cs.

We don’t offer a discount for charities, most of our customers have charitable status and our pricing reflects that.