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AMA Membership

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AMA Membership

Individual membership

Memberships for your circumstances or role:

  • Between Jobs Membership
  • Freelancer Membership
  • Individual Membership

Team membership

Membership for your organisation or team:

  • Small Organisation Membership
  • Team Membership
  • Service Provider Membership

Individual membership is free if you are between jobs, but otherwise starts from £70 + VAT per year.

Team membership allows you to add as many members as you wish from your organisation. Small organisations are any classed as a “micro entity” by HMRC (e.g. has 10 or fewer employees). Prices start from £150 + VAT.

Our Members

AMA members work in arts, culture and heritage, building relationships between audiences and organisations. They cross arts marketing and related fields such as audience development, PR, digital and more.

We help our members develop skills, we help their organisations change and adapt through training, we provide support and resources, and facilitate shared learning through our community and across the UK.

Standard membership benefits

  • Free webinar training
  • Member resources
  • Free member meetings
  • Discounts on AMA events
  • Access to member research reports
  • Twice-yearly copies of the Journal of Arts Marketing

“The AMA has helped me develop my skills and my career through the things they offer”
Lowrie Johnston
Head of Marketing & Communications
Theatr Genedlaethol Cymru

Why join AMA?

AMA has been supporting the sector for 25 years. We’re focused on bringing the most relevant training and resources to you, to help you build relationships between audiences and your organisation.

We run training on a range of topics, and also regular programmes such as the Audience Diversity Academy, Digital Lab (formerly Digital Marketing Academy), to make sure you have the latest information and skills to make impact in your role. We also help organisations to change through programmes for leaders, like Small Scale Development Programme and Breakthrough.

Our membership team works to produce research and resources that support our members in their work, and help our member reps across the UK bring people together to share learning. Annual events like the AMA Conference, Audiences & Inclusivity Day, and Digital Marketing Day bring many members together with industry experts.

“My predecessor left a note saying the first thing you must do is join the AMA so I did, and I’ve never looked back.”
Susie Biller
Head of Communications
Kettle’s Yard Gallery

Which Membership is right for you?

Individual memberships

If you’re out of work, then our Between Jobs membership lets you access AMA membership for free for 3 months.

If you’re a freelancer, then our Freelancer membership gives you access to all the standard benefits plus our freelancer email discussion group, and a listing on our Freelancer Directory for £70 + VAT.

For individuals working in organisations, we have a tiered structure based on how advanced you are in your career. Prices start from £75 + VAT.

Team Memberships: Small organisations

If your organisation is what HMRC considers a “micro-entity”, i.e. has 10 or fewer employees and a turnover of less than £632,000 or less, you can get our Small Organisation Membership, or Small Service Provider membership. Both are £150 + VAT, and allow you to add your whole team to the membership.

Service Providers also get to list their services and events, and showcase their content on our Service Provider Hub.

Team Membership: Standard

If your organisation has more than 10 employees, Team Membership costs £420 + VAT per organisation. You can add as many people as you like to your team membership, from within the same organisation.

Service Providers with more than 10 employees can get Service Provider Membership for £420 + VAT, which includes Service Provider Hub benefits.