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Arts Marketing Association:

helping people who work in arts and culture reach more audiences

Providing Training, Resources and Networking to members and their organisations since 1993


Coronavirus (Covid-19)

As the situation develops and we find ourselves working in a new normal, we’ve pulled together free training and resources to help you find relevant information for the arts, culture and heritage sector.

The AMA is here to support you and our sector.

Please note, due to current government advice the AMA team are all working remotely and will be unable to pick up calls to the office. Staff can still be contacted by email.

Arts Marketing Festival, 1-2 December 2020.

We’re excited to bring you a new kind of event. The AMA Arts Marketing Festival is built to be experienced entirely online, together; a space to reflect on challenges, recognise successand process a year unlike any other.

Join the AMA Board

Enthusiastic about the AMA vision and purpose, and keen to help the AMA further grow its membership and improve its impact? We have three Board spaces available this year and would love to here from you if you agree with our ambitions.

Find out more…

Webinars & Workshops


Digital Heritage Lab 

For small and medium heritage organisations seeking to develop digital capabilities.

Audience Diversity Academy 

Experiment and learn to reach new audiences

Digital Lab 

Transform digital practice through intensive mentoring, workshops, and peer support.

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To hear about regional meetings in your area, new resources, news and tips to help you stay on top of your audience engagement, subscribe to email updates here.

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