Our training and events help you get the skills you need to reach and build relationships with your audiences — this can include visitors, communities, service users, online audiences, customers, social media followers, partners, stakeholders. 

We help bring a more audience-focused approach to your work and organisation, and makes sure you are set up to succeed.  

If you work in an arts and/or heritage organisation, and are responsible for marketing, communications and audience development, our training will help you reach the audiences you need.  

We recognise that to do this successfully, you need a specific mix of skills and knowledge. We’re here to support that development. 

We’ve analysed roles to identify what the current skills are that are required of the roles our members have, across arts marketing, communications and audience development. You can read more about this with our Audience Development Pillars, to help you identify appropriate training and development for your role.

We offer training and events across the year, with webinars free for members, and with member discounts on all other training and events. Discover more about our previous events

The AMA also offers sponsorship opportunities for some of our events.

The AMA’s resources, training and events have supported my work and development…It’s the first place I look when I need to change things up or get inspired.

Francesca Vaney, Acting Marketing & Communications Manager, New Art Exchange

The Training We Offer


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Discounts for members – 12 a year. Around 3 hours of intensive, interactive learning. 


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Courses run over several days and consist of group and individual learning.

Examples of recent past courses include MicroDigital, Website Intensive, and Organisational Inclusivity. Our Show Up and Heads Up courses cover digital social justice, and builds on the legacies of AMA’s Audience Diversity Academy and Digital Lab.

Bespoke Training

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Our Bespoke service creates impactful training tailored to your organisation. We can offer in-house training, mentoring, executive coaching, one-to-one surgeries, online resources and much more, to support, inspire and challenge you and your team. 

To explore the best approach for you, please contact us.

Day Events & Conference

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AMA’s day events and Conference brings members and delegates together with the latest thinking, trends and challenges

The AMA Conference runs annually, as does Inclusivity & Audiences Day, and Digital Marketing Day.

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Funded Programmes

We also run funded programmes such as Digital Heritage LabMake sure you’re signed up to our newsletter to hear when new events become available. 

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Our Trainers

Our trainers are experts in the field.

We choose our trainers based on their experience, perspectives, and sector-relevance. We’re committed to having a diverse range of trainers that reflects the full breadth of society. If you want to know more about becoming a trainer, tell us a bit about yourself – we love meeting new people and hearing new voices!


The AMA offers a range of ways for organisations to support our work and add value to our members.

Our sponsors are drawn from organisations who add value to the arts, culture and heritage sector with their services and products. Their support helps make many of our events possible.

If you would like to work with us on an event or a particular part of our training offering, talk to Ciara to find out more.

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