AMA works with funders and partners to deliver impactful work and projects.

We can also work as a delivery partner for organisations, creating bespoke training to meet your objectives or supporting you with digital stage management for your own events. We also work with carefully selected sponsors: please visit our sponsorship page for further details

We have a strong track record and are proud of the difference our funded work has made.


We try to make our events accessible to all. AMA bursaries help make our events and membership more affordable for individuals and organisations who might not otherwise be able to get involved.

We work with organisations such as Arts Council of Wales, Arts Council England and the Museum Development Network to fund our bursaries. Their much-valued support helps to make these bursaries possible.

“I am so grateful for the bursary that meant I was able to attend the AMA conference.

Ffion Strong, Digital Marketing Officer
Galeri Caernarfon


AMA has delivered numerous funded projects and works with range of funders. Examples include Arts Council England, British Council, National Lottery Heritage Fund and the Centre for Cultural Value. 


The AMA has been delivering AMAculturehive with funding from Arts Council England since 2013. The AMAculturehive website reaches around 7000 users per month, and hundreds of people have participated in AMAculturehive training. As well as a series of online workshops, the CultureHive programme includes the Audience Diversity Academy, the Small Scale Development Programme and Digital Lab, all designed to help individuals and organisations work more effectively in connecting with their audiences.


Prosper was funded by Arts Council England and delivered in partnership with Creative United and the Centre for Business in Society (CBiS) at Coventry University. Prosper was a business support and action research programme which ran from March 2017 to March 2018. It worked with a cohort of participants from around 70 organisations seeking to improve their resilience, commercial capacity and investment readiness.

British Council

The AMA worked with British Council as part of their Cultural Skills programme. We have developed training programmes on Audience Development, Digital Marketing and Impact and Evaluation and these have been delivered multiple times in Poland, Bulgaria, Italy, Russia, Siberia and Greece. Most recently these courses have been designed to work as part of the European Capital of Culture Programmes.

The National Lottery Heritage Fund

The AMA has delivered the Digital Heritage Lab, for small to medium-sized organisations, providing a comprehensive programme of support through free webinars and resources. Funded by The National Lottery Heritage Fund, hundreds of organisations were able to access this support, culminating in over 700 delegates taking part in Digital Skills Day. We continue to work on other projects funded by the National Lottery Heritage Fund, with a focus on helping organisations develop digital skills and capacity.


We work with independent evaluators as well as conducting our own evaluation to measure the impact our work makes. All our work is designed to support our mission: helping more people access the benefits of a rich cultural life.

We’re currently conducting an impact study which we will be sharing in early 2022.

Impact at a glance

I became co-CEO of Birmingham Museums Trust in 2020, and looking back now I can see that AMA’s Future Proof Museum Course in 2017 made a real difference. It was important in changing my attitude about the role of museum director. Meeting approachable, hard-working museum directors opened a door in my mind – I thought I could potentially join their ranks and now I have.

Sara Wajid, co-CEO, Birmingham Museums Trust

I can’t thank you enough for your support with the Between Jobs membership these past few months. It has not only helped me to update my skills and improve my work prospects, but has been of huge benefit to my mental health, still feeling connected to the industry I love and being able to follow progress towards post-Covid recovery. 

Dawn Yates, Freelancer