Arts Marketing Association is the UK’s only membership organisation dedicated to
supporting and advocating for the marketing community in arts, culture and heritage.
We represent over 4,300 arts and heritage marketers and leaders in over 700 cultural organisations, helping them develop their marketing expertise, inspire & connect with audiences, and thrive in their work.
We are a sector support organisation working across the four nations of the UK. Our community includes arts centres, agencies, festivals, freelancers, funding bodies, theatres, museums, heritage sites, orchestras, dance and opera companies, and libraries.
We are funded by Arts Council England as an Investment Principle Support Organisation (IPSO).
We want to see
- A world where arts, culture and heritage thrive because marketers are supported to put audiences at the heart of their organisations
Together we look to
- Build an incredible community of cultural marketers who learn, grow, inspire and create change together. Through training and resources, we help cultural organisations transform their relationship with audiences and break down systemic barriers to inclusion.
Our Values
- We are Always Learning
- We are Human
- We are Inclusive
Who we are
How we can support you
