Ideal for Managers who want to develop their strategy and leadership skills

AMA’s Strategic Marketing Retreats are intensive residentials that take your marketing, strategy and leadership skills to the next level.

  • Intermediate level is for marketing and communication professionals who are looking to be more strategic in their marketing and with their teams.
  • Advanced level is ideal for more senior marketing and communication professionals who are looking to develop as leaders, looking at business strategy in relation to their roles.

Each Retreat takes place over 2 days on-location, and the price includes accommodation and food.

Delegate numbers are strictly controlled to ensure personalised, focused learning and development in a supportive environment.

Register Interest

Places are strictly limited to 24 individuals. Cost includes food and accommodation.

The Intermediate Retreat will take place in Feb 2023. Tickets will be on sale later this year.

Early Bird Member Rate: £995 + VAT (until Sept 30 2022)

Standard Member Rate: £1295 + VAT

Non-Member Rate: £1495 + VAT

Intermediate Retreat: Our Approach

Photo: Leo Cinicolo Photography

 This retreat was a real breath of fresh air that provided valuable time to learn, reflect and network. It was wonderfully run, had a fabulous group of trainers and covered such a remarkable amount of ground in the time allotted.

2018 Delegate

The Intermediate Retreat will help you understand how to set strategy for audience development and integrated marketing activities and effectively analyse your activity. It’s ideal for you if you’re at manager-level and want to take on, or have just taken on, more responsibility within their organisation.

It’s a great way to super-charge your strategic marketing abilities, and will also provide you with insight into how to develop your role as a manager or team leader.

The programme contains a mix of: 

  • Formal learning from speakers and trainers 
  • Experiential learning to help put ideas into practice  
  • Discussion groups  

Over 2 days, you’ll get the opportunity to hear from sector experts, work on practical applications, and network and connect with peers. Many Retreat delegates remain in contact with each other years after the programme ends.

All this combines to deliver a supported learning environment to advance your strategic planning skills across audience development, marketing planning, digital strategy and inclusion.  

Learning & Takeaways

The course is an in-depth exploration of topics which work together to support your development.

It will cover:

  • audience development strategies
  • strategic marketing planning
  • digital strategy and integration
  • leadership styles
  • influencing skills
  • inclusion

You’ll have the opportunity to explore ideas and to apply them to a real life situation, to gain practical understanding of the theory. You’ll work on practical examples and applications to put the learning into practice.


Retreats create strategic marketers and emerging leaders. Delegates add value to their organisations through the skills and insights acquired during the programme.

This leads to more impact in their roles, as they support their organisation’s marketing activities to move forward from tactical and reactive, to strategic and integrated.

I want to get back to sharing the corporate vision & objectives with the rest of my team, to help them better understand how their individual roles feed into the marketing strategy and thus the organisational corporate plan

2015 Delegate feedback


Your Retreat takes place at the Holiday Inn, in Leicester. Included in the ticket price is overnight accommodation, breakfast, lunch and dinner.

It’s located a ten-minute cab ride from the train station, and 15 minutes from the M1.

If you’ve got any accessibility needs, we’ll do our utmost to accommodate them, just let know. You can find out about Holiday Inn’s accessibility information on their website.


We source trainers based on their expertise in each topic area covered by the Retreat. We’ll be announcing the trainers and releasing more information about the content to be covered nearer the time.

Examples of past trainers include:

Alasdair Cant

Trainer, Coach & Director, Alasdair Cant Associates

Jo Taylor

Director, Morris Hargreaves MacIntyre

Rishi Coupland

Head of Data Intelligence, National Theatre

Plus you’ll have support on-hand from the AMA team!