The Arts Marketing Association supports marketers, leaders, and organisations in the arts, culture, and heritage sectors to thrive. We help you learn and grow, inspire each other and your audiences, and drive positive change together in one incredible community.
Team Membership Options
Standard Team
From industry insights to expert-led events, our membership unlocks a world of knowledge.
Give everyone in your organisation access to exclusive AMA member benefits with our Standard Team Membership.
If your organisation has more than 10 employees and has 4 sites or fewer, you’re eligible.
A one-stop shop that supports you and your team from early on to leadership.
Small Organisation
Is your small business bursting with ambition but feeling limited by your resources? We get it!
That’s why we created the Small Organisation Team Membership, specifically designed for businesses like yours.
If your organisation has 10 or fewer employees in total, and either less than £632,000 annual turnover, OR £316,000 or less on its balance sheet you’re eligible.
Small Service Provider
If your organisation is a creative powerhouse with 10 or fewer employees, this membership is your launchpad for growth and can connect you with key decision-makers in arts, culture, and heritage.
Gain exclusive access to the AMA Service Provider Hub, where organisations actively seek expert partners. Build valuable connections and showcase your expertise.
Standard Service Provider
The Standard Service Provider membership helps you connect with the industry’s top decision-makers, putting your expertise in front of those who need it most.
Gain access to the exclusive AMA Service Provider Hub, the go-to space for arts, culture, and heritage organisations seeking expert partners. Build meaningful connections, grow your client base, and increase your visibility in a community that champions innovation, collaboration, and growth.
You get access to AMA Member benefits at the same price as the standard team, but with unlimited potential.
Bespoke Membership
Calling all creative powerhouses!
If your organisation has 5 or more companies/sites operating as one, lets craft a membership that’s as unique and powerful as your combined creative force. Contact us and we can shape the perfect membership for your cultural dream team.
Individual Membership Options
Individual Membership
Expert led training and support for every career stage.
Choose the membership that matches where you are in your career.
Freelance Membership
Make valuable connections.
Get your name out there with a dedicated listing in our exclusive Freelancer Directory.
It’s the perfect way to connect with potential clients and showcase your skills.
It’s the perfect way to connect with potential clients and showcase your skills.
Between Jobs Membership
Our between jobs membership provides a valuable support system while you search for your next opportunity.
A free, 3-month membership designed to help you stay inspired, connected, and empowered.
Join the community.
Join the AMA, the largest and most dynamic community of arts marketers in the arts, culture and heritage sector. Everything we do is about bringing you together in your shared desire to inspire and learn from each other.
Which membership is right for me?
Why join the AMA?
Inspiring Opportunities – all in one place
- Comprehensive On Demand library to learn at your own pace
- 20 free annual webinars delivering cutting-edge insights and practical skills live
- Discounts on events including our Annual Conference and Digital Marketing Day
- Discounts on our online courses such as Essentials of Marketing and Essentials of AI for Marketing
- Targeted learning resources to support your career progression
- CultureHive: Your hub of case studies, interviews, and research
- Access to our Affinity Groups, a safe space to activate and raise your voices
Community Connections
- Exclusive networking opportunities through our Connector meetings where you can collaborate, and inspire each other in your region, art form or career level
- Access to our Affinity Groups, a safe space to activate and raise your voice
Flexible Membership Options
- Team Memberships: Add unlimited team members at one flat rate, ensuring everyone can access our transformative resources
- Individual Memberships: Personalised support matched to your career stage
- Service Providers: Showcase your expertise in our Service Provider Hub, and connect with our community
- Freelancers: Increase visibility through a dedicated directory and connect with potential clients
“My predecessor left a note saying the first thing you must do is join the AMA so I did, and I’ve never looked back.”
– Susie Biller, Assistant Director, Kettle’s Yard Gallery
The Arts Marketing Association supports and advocates for over 4300 members and more than 800 arts, culture and heritage organisations.
Our community includes:
