Stop copying travel websites: How a common UI is hiding your best events
When customers come to your events page, what they want is simple: to find the right event, at the right time, quickly and easily.
And yet, for many Users on event sites, this is becoming a typical view when searching for shows by date and time.
At first glance, it seems like a good idea. It’s familiar, borrowed from the travel industry. While they work well for travel, allowing users to quickly choose dates for their holiday, it doesn’t fit user behaviours when searching for an event.
