Five tips for Seeding and Inboxing

Five tips for Seeding and Inboxing

Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing. View the full Mobius Industries Resource.

Why we love web design for arts and culture organisations

Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why they’re so important. Splitpixel has been working with arts and culture organisations since 2008, helping theatres, festivals,…

Print, Keep It or Ditch It?

Print, Keep It or Ditch It?

As a business that offers both print and digital services, London + Culture Calling is always keen to join in the conversation about different marketing tools and techniques, and to keep abreast of current thinking in the arts sector. London + Culture Calling explains this more in their response to the AMA Conference’s Thursday keynote…

The Art of Segmentation

The Art of Segmentation

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…

The World of Email Automation

The World of Email Automation

Automated emails deliver information to your patrons right when they need it, in a way that’s efficient for you and your team. In other words, it will change the way you work by creating opportunities to engage with your audiences from whatever stage they are in their customer journey with your organisation. Ticketsolve’s whitepaper looks…