In our “Influence in Play” series, Mobius’ Influencer Team look at the value of online fandoms and social media content creators and the rise of User Generated Content in arts marketing and PR. You can read the first instalment from Marketing Account Executive Juliet here, which explores authenticity in UGC. This second blog, from Communications Assistant Eve, delves…
When customers come to your events page, what they want is simple: to find the right event, at the right time, quickly and easily. And yet, for many Users on event sites, this is becoming a typical view when searching for shows by date and time. At first glance, it seems like a good idea….
In a world of digital noise, print still cuts through. London + Culture Calling reveals how people discover, trust and act on arts and leisure marketing in 2026. Read the full London + Culture Calling report here.
Google Ad Grants give successful applicants over £7,000 per month in free advertising spend to use in Google Ads search campaigns. With a strict set of criteria for eligibility, and for use, it can be difficult to make the most of that free money! But it’s worth investing the time in learning how to get…
Here you’ll find whitepapers, case studies, podcasts and more, created by the Ticketsolve team, our industry partners, and the wider community. Read the full Ticketsolve Resource here.
In the 2021-22 Teacher Art Pass Research and Development year, we worked with teachers to find out what support they needed to be able to increase their use of museums as resources in their teaching. Discover what communication channels teachers told us they use most. View the full Art Fund Resource.
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. Below he talks about the state of comedy criticism and the increasing problem of getting tickets to review shows. In the first in a series of articles on the subject of comedy criticism, he explores the difficulties…
Fergus Morgan is a freelance arts journalist, specialising in theatre. His work has appeared in The Stage, TimeOut, Vice, The Independent, WhatsOnStage and elsewhere, and he publishes his own newsletter featuring emerging theatremakers, The Crush Bar, on Substack. In the last piece of his guest editorship, Morgan takes a look at the expanding world of…
Whilst August seems a long way off, now is the time to be gearing up for the Fringe and a good time to be approaching potential PRs to work with you on your show. Our Head of Press Emma Bergegives her five top tips about finding the right PR. View the full Mobius Industries Resource.
Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing. View the full Mobius Industries Resource.
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