The Art of Segmentation

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…

The World of Email Automation

Automated emails deliver information to your patrons right when they need it, in a way that’s efficient for you and your team. In other words, it will change the way you work by creating opportunities to engage with your audiences from whatever stage they are in their customer journey with your organisation. Ticketsolve’s whitepaper looks…

Navigating hybrid experiences

Even before COVID-19 closures led to an urgent sector-wide engagement with digital platforms, Young Vic Artistic Director Kwame Kwei-Armah, OBE, and ACMI Chief Experience Officer Seb Chan were deeply committed to interrogating how emerging technologies were changing patron expectations. In this lively conversation, Kwame and Seb share their thoughts on why they believe institutions will…