Culture Restart: Beyond the Data
An example of how Culture Restart data has been used by cultural organisations to help prepare for reopening from Kelly Haswell, Head of Marketing at Portsmouth Guildhall. Read the full Culture Restart Resource.
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Free ticketing, new opportunities
Tessitura share how Science Museum Group grew engagement and enhanced the visitor experience. View the full Tessitura Resource.
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Engaging audiences with courage and optimism
Tessitura explain how the Royal New Zealand Ballet deepened audience relationships during the global pandemic. View the full Tessitura Resource.
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Navigating hybrid experiences
Even before COVID-19 closures led to an urgent sector-wide engagement with digital platforms, Young Vic Artistic Director Kwame Kwei-Armah, OBE, and ACMI Chief Experience Officer Seb Chan were deeply committed to interrogating how emerging technologies were changing patron expectations. In this lively conversation, Kwame and Seb share their thoughts on why they believe institutions will…
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Five tips for building engagement with virtual experiences
Build an intentional customer journey to cut through the Zoom fatigue. View the full Tessitura Resource.
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How to Create Engaging, Effective Calls to Action
Supercool have put together some practical tips to help you create Calls to Action (CTAs) that engage audiences and achieve your business goals. View the full Supercool Resource.
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Analyse and Improve Your Email Marketing Strategy
Here are some suggestions and tips from HDK on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.
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How to Increase Your Instagram Engagement
With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. In this blog post, HdK provides a list of habits to get into to make sure your content gets the love it deserves.
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How crowdfunding can help realise your ambitions
Many organisations have struggled to attract income during the pandemic. In this article, Art Fund explores how crowdfunding can help support your museum, using Charleston’s recent successful campaign as a case study.
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Opera North: Using email automation to attract new audiences
Opera North’s Try It ON programme, launched in 2019, combines dotdigital automation with creative content and a physical welcome pack to attract new audiences to opera at their base in Leeds. By understanding the unique needs of this segment of their new audience, and taking time to embrace automated email programmes, Opera North saw almost…
