Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the…
For a lot of organisations, appeals for donations, fundraising campaigns, and the support of stakeholders will form an important and integral stream of revenue over the next few months and years. In this Ticketsolve whitepaper, David Johnson of Arts Fundraising & Philanthropy shows us some of the most important considerations to successfully implement fundraising campaigns…
Automated emails deliver information to your patrons right when they need it, in a way that’s efficient for you and your team. In other words, it will change the way you work by creating opportunities to engage with your audiences from whatever stage they are in their customer journey with your organisation. Ticketsolve’s whitepaper looks…
Ticketsolve share this case study on how Liverpool’s Royal Court maximise their revenue streams to ensure their positioning as one of the leading production houses in the UK. With a trip to The Court always a night of great entertainment, it’s no wonder that the team wants to offer audience members the best possible experience…
Ten4 Design share how they completely overhauled Ely’s identity as a visitor attraction, with a redesigned website and modern new ticketing features. Read the full Ten4 Design Resource.
Platform advice and content planning templates to help you shine on social. With many companies losing a regular stream of business due to the Coronavirus lockdown, it’s especially important to stay connected with your customers online – but choosing the right social media platform for your business can be tricky. In this guide, Splitpixel explore…
An example of how Culture Restart data has been used by cultural organisations to help prepare for reopening from Kelly Haswell, Head of Marketing at Portsmouth Guildhall. Read the full Culture Restart Resource.
How Science Museum Group grew engagement and enhanced the visitor experience.
How the Royal New Zealand Ballet deepened audience relationships during the global pandemic.
Even before COVID-19 closures led to an urgent sector-wide engagement with digital platforms, Young Vic Artistic Director Kwame Kwei-Armah, OBE, and ACMI Chief Experience Officer Seb Chan were deeply committed to interrogating how emerging technologies were changing patron expectations. In this lively conversation, Kwame and Seb share their thoughts on why they believe institutions will…
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