Five tips for building engagement with virtual experiences
Build an intentional customer journey to cut through the Zoom fatigue.
How to Create Engaging, Effective Calls to Action
Supercool have put together some practical tips to help you create Calls to Action (CTAs) that engage audiences and achieve your business goals.
Analyse and Improve Your Email Marketing Strategy
Here are some suggestions and tips from HdK on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.
How to Increase Your Instagram Engagement
With an ever-changing algorithm, it can be pretty tough to know what to do to maximise your Instagram engagement. In this blog post, HdK provides a list of habits to get into to make sure your content gets the love it deserves.
How crowdfunding can help realise your ambitions
Many organisations have struggled to attract income during the pandemic. In this article, Art Fund explores how crowdfunding can help support your museum, using Charleston’s recent successful campaign as a case study.
Opera North: Using email automation to attract new audiences
Opera North’s Try It ON programme, launched in 2019, combines dotdigital automation with creative content and a physical welcome pack to attract new audiences to opera at their base in Leeds. By understanding the unique needs of this segment of their new audience, and taking time to embrace automated email programmes, Opera North saw almost…
Preparing for your next big on-sale
Lessons learned the hard way when managing a (new) website during a big online on-sale. Notes from a 2018 talk.
Powerful ‘Search’ with instant results
A search function is more likely to result in conversions. Supercool share their work with Midland Arts Centre in creating a key feature, the “Course finder” search functionality.
Is the ‘Support’ page dead?
Understand what the Support page is good at and how to get more traffic there, with these tips from Supercool.
Creative and data-driven online campaigns
Your website is a great place to share your case for support with existing and potential donors. Supercool walk you through how to build the best online experience for potential donors.