Join us to discover how to craft digital copy that wins over your audiences and gets results. 

Digital copywriting is an artform — and one that’s tricky to master.  

From 280-character tweets to website copy, the breadth of content marketers are asked to write is staggering. Throw into the mix a variety of platforms and audiences, tone of voice and accessibility, all whilst trying to capture and engage people’s attention, and our copy becomes the hardest working thing we create (on a daily basis). 

So where do we start with all of this and how do we get the results we want from our hard work? 

Digital Copywriting Day is here to help. Taking place on 20 September, this brand-new online day event will help you craft compelling copy that provides a return on your investment every time. 



Early Bird Member rate: £68 + VAT
Available until Friday 18 August 

Standard Member rate: £98 + VAT
Available from Saturday 19 August

Small Organisation / Freelance Member rate:
£68 + VAT 

Non-member rate: £155 + VAT 

Booking for this event has now closed. If you are interested in attending, please contact:


Small green plant next to a white box. Text on box: Write without fear. Edit without mercy.

About the Day: Wednesday 20 September 2023 

Digital Copywriting Day will include a mix of practical learning, case studies and skills-based sessions. You’ll be inspired by creative tips and prompts throughout the day, and there will be plenty of screen breaks to give you time to digest and recharge. 

Offering you the latest thinking on the digital landscape and what this means for copywriting, sessions will cover: 

  • How to use and develop your organisation’s tone and voice
  • Accessibility and how people consume online content  
  • Language that may put barriers in the way  
  • How to adapt content to different platforms and audiences
  • How to enhance your content’s performance — through powerful calls to action, thinking about your content strategy and more  

You can explore the timetable for the day below, plus we’ve added some supporting resources from AMAculturehive to help you on your digital copywriting journey.


9:30am — 9.55am

What’s your story?

Connect with your peers and share the story of you. How do we share and self-edit our personal stories and which elements do we beg, borrow and steal? This optional interactive breakfast session is for you if you’d like to get to know other delegates and wake up your creativity!

Please note: this session won’t be recorded.

Speaker: Paula Varjack

10am — 10:15am


This session will set the scene for the day & delegates will be set a creative task for your lunch break.

10:15am — 11am

Copywriting 101: Harness the power of voice, tone and emotional connection

Delve into the power of voice, tone, and emotional connection in crafting compelling copy. You’ll learn simple but powerful techniques for developing a brand voice that resonates with your audience, and how to incorporate emotion to create memorable copy. We’ll be joined by Zoe Williams from the Vagina Museum, for tips on how to create a unique voice for your brand and content.

Speakers: Ruth Clowes and Zoe Williams

11am — 11:15am

Screen break

11:15am — 12pm

And why are you writing this, anyway?

The ‘why’ of creating copy. What do your audience want, and what are your business goals? What content meets both these needs? Step back from the writing to explore how you can best meet your audience’s needs and create the right content in the right place at the right time.

Speaker: Lauren Pope

12pm — 1pm


1pm — 2pm

Open up

How do you craft copy that’s inclusive, engaging, accessible and opens up cultural experiences? Join Binita, Ranjit, Emily and Jo for tips on writing that’s inclusive, human-centred, anti-oppressive, and welcoming to all.

Speakers: Binita Walia, Jo Taylor, Emily Simmons and Ranjit Kaur Atwal

2pm — 2:15pm

Screen break

2:15pm — 2:45pm

Picture this

Using a visual prompt crowd-sourced from other delegates, Paula will guide us in a storytelling adventure.

In this practical session, delegates will be asked to write and share a caption that tells a story about a chosen image, to a set maximum word count.

Please note: this session won’t be recorded.

Speaker: Paula Varjack

2:45pm — 3pm

Screen break

3pm — 3:45pm

Make every word count: why your microcopy matters

Join Substrakt to explore how the smallest bits of copy can make a big impact. You’ll get practical tips and insights into how to humanise your audience’s experience of your digital platforms and bring your brand voice into play in your shortest interactions.

Please note: this session is sponsored by Substrakt.

Speaker: Zosia Poulter

3:45pm — 4pm

Closing thoughts

This session is an opportunity for you to discuss your takeaways from the day, and what you might do differently in the future.

Who is it for? 

Digital Copywriting Day is aimed at those in Officer and Manager positions. It will also suit Freelancers and people working in Small Organisations who have a responsibility for crafting copy on a regular basis.

How do I join? 

Digital Copywriting Day is a full day event and takes place online on 20 September 2023 between 10am and 4pm.

Please read our online training checklist to ensure you get the most out of this event.  


If you have any accessibility requests, please email


If you have any questions about this brand-new event, please email

Digital Marketing Day 2023The Future is Here

Returning to London on 16 November, Digital Marketing Day 2023 — The Future is Here will explore how we can harness the power of the future now, in a way that works for us and our organisations.

Last year’s event sold out in record time, so make sure you snap up your place soon to avoid missing out.


Binita Walia
Director, The Space inBetween Ltd

Binita Walia headshot

Binita is an experienced freelance Public Relations consultant over 20 years of experience in communications. She helps companies and individuals raise their visibility through strategic PR and powerful storytelling. Based in London, she works nationally with a team of associates across a diverse portfolio of arts, culture, museums and environmental projects. 

Paula Varjack

Paula Varjack headshot

Paula is a theatre-maker, video artist, writer and performer. Her body of work includes performance,
film, monologue, installation, and participation. She makes work as a way of amplifying marginalised stories and voices, engaging in a way that both provokes thought and entertains. Having begun her practice as a solo artist, her work has become increasingly collaborative, shaped by the artists who inspire and collaborate with her.

Ruth Clowes
Copywriter & Copywriting Trainer

Ruth Clowes headshot

Ruth is a copywriter and copywriting trainer based in Leicester. You can find her work on websites, blogs and social media and in magazines, annual reports and brochures. Her copywriting training courses help individuals and businesses find their unique voice and write with consistency and style. The focus is on straightforward, practical techniques that get great results — fast. 

Lauren Pope
Director, La Pope Ltd

Lauren Pope Headshot

Lauren is an independent content strategist for charities, arts and culture organisations, and nonprofits. She’s worked in content and digital since 2007 and has delivered projects for some of the world’s biggest brands, including Adidas, American Express, Microsoft, and Tetra Pak. She started her own consultancy—La Pope—in 2018 to focus on helping organisations build digital experiences
that make the world a little bit better, fairer, or more beautiful

Jo Taylor
Director of Audiences, Rambert

Jo Taylor Headshot

Rambert’s Audiences team is responsible for growing and diversifying Rambert’s fanbase, widening access and deepening relationships with its brand. Before moving to Rambert, Jo spent 10 years as a director at MHM supporting clients with audience insight and brand development. Prior to this Jo spent 18 years marketing a range of venues, companies and festivals including St George’s Bristol, Welsh National Opera and Wales Millennium Centre.  

Zoe Williams
Head of Communications & Fundraising, Vagina Museum

Zoe Williams headshot

Zoe is a communications professional who specialises in not specialising, preferring to work at all levels in small organisations who make a big difference. She’s worked for diverse causes from democratic reform to rare genetic diseases. She has been with the Vagina Museum since 2019, leading on communications and charitable fundraising. 

Ranjit Kaur Atwal
Communications Manager, Unlimited

Ranjit Atwal Headshot

Ranjit is Communications Manager for Unlimited and a freelance Communications Consultant, Facilitator and Mentor with 10 years in senior marketing roles across the cultural sector. Her expertise in devising and delivering strategic multi-channel communications for events and festivals has seen her lead campaigns for the internationally renowned Roundhouse to the world’s largest River celebration at Thames Festival Trust and on Nelly Ben Hayoun’s Tour De Moon.

Emily Simmons
Communications Officer, Unlimited

Emily Simmons Headshot

Emily is a chronically ill curator, writer, and communications specialist based in London, with a background in visual arts. They joined Unlimited as Communications Officer in March 2023 and are passionate about access and inclusion in the arts sector, and working in an organisation that shares these values at its core.

Zosia Poulter
Content Strategist, Substrakt

Zosia Poulter headshot

Zosia oversees all of the content work that Substrakt deliver to their clients in Europe and North America, including content audits, strategy development and implementation, tone of voice workshops and lots more.

Supporting resources

5 tips to improve your web writing

In this article, Digital Copywriting Day speaker Zosia Poulter offers her top tips to improve your writing online.

Read Zosia’s article.

Zosia has also written a guide to Microcopy, which is included in AMAculturehive’s Audiences at the Heart: Substrakt collection.

How to tell a story in six seconds

In this guide, Kat Harrison-Dibbits offers her tips on how to make the fist six seconds of your content count.

Read Kat’s guide.

Using words to engage your audience

This guide from writing experts A Thousand Monkeys provides 20 tips to help you engage your audience with your copy.

Read the guide from A Thousand Monkeys.

National Museums Scotland: how we tell stories online

With millions of objects in their collection, grappling with all the potential stories National Museums Scotland has to explore is no small task. How do they harness the raging content river’s power instead of being at its mercy? And how do they produce content that matters? Russell Dornan tells us how.

Read Russell’s case study.

Podcast: Bringing the Smithsonian to life through storytelling

In this podcast For Arts’ Sake talks to Lizzie Peabody from the Smithsonian in Washington D.C. about her unique approach to storytelling as the audio producer and host on their podcast Sidedoor.

Listen to this podcast.