Whether you need to create an audience development plan to support your business plan or you just want to review and refresh your approach, this useful guide from The Audience Agency offers a route map, tools and techniques to help you put in place an effective plan.
Since the transition to computerised box office systems, the arts sector has been driven by data. Having a ‘data driven strategy’ is an acknowledgement that your organisation is ‘listening to the numbers’ to achieve business goals. Here Purple Seven outlines what you need to consider when creating your strategy…
“Diversity is being invited to the party. Inclusion is being asked to dance.” – Vernā Myers
While grown-up audiences fret about sweet wrappers and mobile phones, patrons of early years theatre are merrily storming the stage, grabbing the props and bursting into noisy tears if they see something they don’t like. And so they should – after all, what’s the point of theatre if not to provoke a response?
Stephen Browning Associates (SBA) launched Pencil in 2020 in response to the challenges that the sector is facing. A short documentary shot in November 2020 which demonstrates how the company’s model has changed in response to the collapse of the touring circuit, leading to increased work specifically for the local community in Dundee, interactive digital…
Ellie Griffiths shares her highlights from the two-day virtual festival that brought together arts professionals from the UK and beyond.
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