A Guide to the Art of Segmentation

A Guide to the Art of Segmentation

Segmentation is a powerful tool, ensuring that audiences receive the most relevant information in meaningful ways. Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Our guide breaks down the most popular models, helping your team find…

Five tips for Seeding and Inboxing

Five tips for Seeding and Inboxing

Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing. View the full Mobius Industries Resource.

Why we love web design for arts and culture organisations

Why we love web design for arts and culture organisations

Frequently spotlighting and exploring society’s most important issues, organisations in the arts and culture sector are often epicentres of progressive change. They help entertain, educate, empower, and enlighten people from all walks of life – this is why they’re so important. Splitpixel has been working with arts and culture organisations since 2008, helping theatres, festivals,…