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Indigo empowers the cultural sector to increase engagement with audiences and visitors through pragmatic problem-solving, vital insight and practical partnerships.

Whether we are conducting large scale audience research projects, or working with an individual organisation to perfect a strategy, our aim – like yours – is the same: to enrich people’s lives.

Our team’s combined years of marketing and audience development experience gives us a real understanding of your needs, while our passion for the arts helps us to think creatively. Our open, collaborative approach and partnerships across the sector mean that we are constantly sharing and learning.

If you need to better understand your audiences, improve the way you work or gain the confidence to move forwards, we can help you to think bigger.

We believe that, by working together, we can build a stronger sector.

What our clients say:

 The team at Indigo worked closely with us to understand our needs as a business and craft a smart research programme to address them. The findings helped us demonstrate how arts organisations can innovate in the digital space, reach new audiences, and generate additional revenue through their digital content.”

Simon Walker, Marquee TV, CEO

“Katy Raines and her colleagues at Indigo are brilliant partners to work with, bringing insightful analysis, a wealth of knowledge and experience and unafraid to face down hard truths, I cannot recommend her and her team highly enough.”

Richard Shaw, Director of Bradford 2025

 “Both Katy and Indigo are the best we’ve worked with in these services. They combine knowledge, exacting analysis and an intuitive understanding of what works for clients and their audiences. I would recommend them highly.”

 David Clarke, Managing Director at DCA Consulting