Prosper programme – AMA partnership with Creative United

Press Release from Creative United

Creative United awarded £400,000 by Arts Council England for new business support programme

Creative United is delighted to announce it has been awarded a £400,000 grant from Arts Council England to devise and deliver a new business support programme called Prosper which will be launched in 2017.
The Prosper programme, delivered in partnership with the Arts Marketing Association (AMA) and the Centre for Business in Society (CBiS at Coventry University), will improve and strengthen resilience and investment readiness for organisations across the arts, museums and libraries sectors by providing free one-to-one business advice, workshops, masterclasses, webinars and an online business support resource.
The 15-month programme will include research into the needs and provision of business support across organisations, sectors and regions, evaluation of the programme, and documentation of outcomes and lessons learned to inform future policy. This strand of the programme (led by CBiS) has been co-funded by Coventry University and Access – The Foundation for Social Investment.

Creative United’s vision is to build a sustainable and resilient creative economy, making the arts accessible to all. Our new Prosper programme will enable us to deliver even more benefit to the country’s vibrant arts and cultural organisations, so in turn they can grow their capacities for attracting new business, investment and audiences.

Mary-Alice Stack, Chief Executive, Creative United

We’re delighted to be working with Created United to meet the aims of our Business Support programme. As well as supporting organisations in the cultural sector to become stronger businesses, we’re also interested to learn more about what the sector needs and how we can connect people to some of the great support that is already available”

Jane Tarr, Director of Organisational Resilience and Environmental Sustainability, Arts Council England

The AMA is delighted to be supporting as editorial partner on this important project and will be sharing learning emerging from it widely via our website.

Julie Aldridge, Executive Director, AMA

The Centre for Business in Society welcomes the opportunity to continue its partnership with Creative United on the Prosper programme. Delivering research with impact, our expertise will design and deliver research and evaluation to gauge the national picture for the provision of business support for arts and culture, share learning on what works with the sector, and support future policy design.”

Dr. Nick Henry, Co-Director of CBiS

Access is looking forward to working with Creative United to build a better understanding of the support and investment needs of charities and social enterprises in the arts and creative sector and how they can best be met.

Seb Elsworth, Chief Executive of Access, The Foundation for Social Investment

The Prosper programme will deliver free business support to around 70 organisations across England in 2017. Regional launch events will be announced in the new year, as well as the timetable for applications.
In the meantime, Creative United is in further discussions with potential funders and collaborators to ensure the programme connects and engages with organisations from across the arts and cultural sectors, and the length and breadth of England.

For more information about Prosper contact