Julie Aldridge to step down as Arts Marketing Association Executive Director
After 17 years with the Arts Marketing Association, including 11 as Executive Director, Julie Aldridge announced today that she will be leaving the organisation at the end of 2016.
The AMA is a membership organisation that helps the arts, culture and heritage sectors make better connections with the public. Under Julie’s leadership, the organisation has grown to be the UK’s leading provider of professional development for people working in cultural marketing and management.
The AMA today has nearly 2,000 members, working at all levels for organisations in the UK and beyond, and attracts over 600 delegates to its annual conference. In recent years it has successfully realised several major projects funded by the UK’s Arts Councils, including the CultureHive website for sharing best practice, and the Future Proof Museums programme, building resilience in the museums sector. Initiatives including the pioneering use of online training, the Retreats programme of intensive training and the Digital Marketing Academy have all had wide-reaching impact and acclaim in the arts profession.
Julie will continue to work with arts and cultural organisations as a freelance trainer and consultant focusing on strategy for business, marketing, membership and organisational development. The AMA has begun the process of recruiting a new Chief Executive.
I love the AMA and it has been a great privilege to serve as its director. I feel lucky to be leaving on a real high and proud of what the team has achieved during my time with the organisation. I have to thank staff past and present, board members, speakers, trainers, mentors, ambassadors, member reps, sponsors, funders, partners, exhibitors, and each and every one of our members. I have learnt so much from working alongside them all. I will always remain one of the AMA’s strongest champions – it plays a vital role in helping the arts to thrive, and in supporting members to reach and engage audiences and visitors across the whole of society.Julie Aldridge
It is impossible to overstate the contribution that Julie has made to the AMA. She is directly responsible for an incredible period of sustained innovation and success. This has made a huge difference within the sector, for our members, their organisations – and ultimately audiences. Julie is an inspiration and a joy, and I wish her every success in her exciting new venture.Jo Taylor, Chair of the AMA