Cath Hume appointed as new CEO of AMA

Press Release – Monday 5 December 2016

After four years as Head of Programme at the Arts Marketing Association (AMA), Cath Hume will take up the post of CEO in January 2017.

The AMA is a membership organisation with nearly 2,000 members working at all levels in the arts, culture and heritage sector. The organisation helps its members make better connections between art and culture and the public, providing professional development for those working in cultural marketing and management.

Some of the AMA’s major projects include CultureHive, the website for sharing best practice, the resilience programme Future Proof Museums, the intensive online Digital Marketing and Audience Diversity Academies and the AMA’s conference, which attracts over 600 delegates to a new city annually.

I am delighted to be taking up the position of CEO at the AMA. My predecessor, Julie Aldridge, leaves the organisation in a very strong position and I’m thrilled to have the opportunity to lead the AMA team to continued success. With the insight of our members I plan to expand and develop our programmes, drive the organisation forward and create a bigger impact for our members, the sector and audiences.

Cath Hume

Cath has played a vital leadership role at the AMA and her passion for, and understanding of, the sector and our members, made her a perfect choice for the role of CEO. I’m delighted Cath will lead the organisation and look forward to seeing it continue to go from strength to strength under her leadership.

Jo Taylor, Chair of the AMA