Building a sustainable audience relationship: Bea Udeh speaks at Publiq’s Cultural Education Road Trip

Belgian organisation Publiq’s invited AMA’s Programme Producer, Bea Udeh, to speak at their online Cultural Education Road Trip event. Her interactive session, “We need to move: 4 pillars for a strong public relationship”, used case studies from two of the AMA programmes that she delivers: the Audience Diversity Academy and Inclusivity and Audiences Day.  

Bea’s session illustrated how we can build stronger foundations now and into the ‘new normal’, with sustainable audience relationships based on four pillars including Organisational Culture, Leadership, Authenticity and Wellbeing.  

The session took place online, to an audience of arts and cultural professionals.  

I found it so rewarding to share how the work that we are doing with our AMA members challenges them to develop intersectional ways of being with, working with and engaging new and existing audiences.  I can see the ways that they are encouraged and emboldened to start relevant conversations about our privilege and how we should leverage these to be inclusive.

Bea Udeh