Future-proof your skills with How To days
Social media is a constantly shifting landscape that can feel overwhelming for arts marketers. In this How To Day, we’ll step you through how to create a flexible, responsive approach to social media that goes beyond traditional strategy and helps you stay agile in a rapidly changing digital environment.
When: Tuesday 23 September 2025
How To Day — Social Media Strategy is an online event that will take place on Tuesday 23 September 2025.
The day will run from 10:00am — 3:00pm, with a break for lunch and other short screen breaks throughout.
If you have any access requirements, please contact Abby, our Events Manager: abby@a-m-a.co.uk
Why attend?
The day will give you practical tools and skills that you can apply right away.
You’ll be led by Haydn Corrodus, a social media expert, who will share examples from the arts sector and beyond, and you’ll have the opportunity to work together with your peers, ask questions and share ideas.
What will I gain?
- Practical steps to define your organisation’s social media “why”
- Techniques to balance storytelling with calls to action
- Real-world examples of measuring engagement, reach, and impact
- Peer-tested strategies for making the most of limited resources
Who is it for?
How To days provide instructive, practical information and skills for arts marketers to put to use straight away. They are a space to take on the nuts-and-bolts skills all arts marketers need to have, in a friendly and supportive online environment.
This is the second in a new series of events, following the success of How To Day — Copywriting, which took place in March.
Cost
Early Bird Member rate: £70 + VAT
Rate available until 25 July 2025
Standard Member rate: £130 + VAT
Bookings close Monday 22 September
Small Organisation / Freelance / Between Jobs Member rate: £70 + VAT
Non-member rate: £175 + VAT
Booking now closed.
Bursaries
Thanks to Arts Council of Wales, there are 3 bursaries available for this event that cover the full cost of a delegate place.
Please note: The bursaries are now closed.
Questions?
Get in touch with Jemma, the AMA’s Sales and Marketing Manager, and she’ll be happy to help.
jemma@a-m-a.co.uk
Timetable
10:00am — 10:10am
Welcome
An AMA host will welcome you to the event and outline the format for the day.
10:10am — 11:00am
Start With Why: Embracing the social media evolution
In a landscape where platforms and algorithms shift overnight, this session reframes social media strategy by starting with the “why”. You’ll explore how to align social media with your organisation’s purpose, whether that’s engagement, advocacy, or ticket sales, and make strategic decisions about where to show up and why.
What will I gain?
- A clear framework for building a social media strategy that aligns with objectives
- Practical steps to define your organisation’s social media “why”
- Clarity on platform selection based on audience behaviour, values, and capacity
11:00am — 11:10am
Screen Break
11:10am — 12:10pm
Crafting Flexible Content Strategies
How can you create content that works across platforms and tells a compelling story, even when resources are tight? This session offers a flexible, modular approach to content creation, integrating storytelling, framed by an audience and value-first approach.
What will I gain?
- Experience of using pillars to build your online messaging with content creation that adapts to the platform and purpose
- Techniques to balance storytelling with calls to action (e.g. ticket sales, fundraising)
- Tools and frameworks to help with efficiency and streamline your working practices
12:10pm — 1:10pm
Lunch Break
1:10pm — 2:00pm
Interview with Becks Turner — Senior Social Media and Content Manager, Southbank Centre
In this session, Haydn speaks with Becks Turner to explore real-world approaches to managing social media at one of the UK’s leading cultural institutions.
They’ll discuss how the Southbank Centre defines and measures success, their content creation processes, the challenges and benefits of going viral, and how they present metrics to internal stakeholders to gain support and demonstrate value.
What will I gain?
- Insight into how the Southbank Centre approaches social media strategy
- Real-world examples of measuring engagement, reach, and impact
- Insight into how to grow organically
- Tips for presenting data and wins to senior stakeholders to drive buy-in
2:00pm — 2:15pm
Screen Break
2:15pm — 2:55pm
Making It Work: Strategies for doing more with less
This final, attendee-led session creates space for open conversation and shared problem-solving. We’ll focus on the real-world challenges of creating and sustaining a social media presence in arts organisations with limited time, budget, and capacity.
Together, we’ll explore ways to optimise what you already have, whether that’s internal skills, cross-departmental support, or untapped content opportunities.
Attendees will be invited to share strategies, struggles, and solutions with each other in a supportive environment. This is your chance to ask questions, get feedback, and leave with practical ideas from your peers.
What will I gain?
- Peer-tested strategies for making the most of limited resources
- Tips for identifying and developing internal skills and collaborators
- Ideas for low-lift, high-impact content planning
- A chance to connect with others facing similar challenges
2:55pm — 3:00pm
What next?
Your AMA host will recap the key takeaways from the day and share additional resources / tools that will help you continue developing your adaptive social media approach.
Speakers
Haydn Corrodus
Social Media Consultant to the arts
Haydn is an experienced Social and Digital Marketing strategist who works primarily with arts and non-profit organisations.
Haydn has led successful marketing campaigns for brands like Coca-Cola and Unilever and worked with more than 350 organisations, including the Southbank Centre and the Royal Academy of Art.
Becks Turner
Social Media and Content Manager, Southbank Centre
Becks is a social media strategist and content producer, with an expertise in developing strategies for arts and cultural organisations to attract new audiences. With experience working at the Barbican Centre, and most recently in her role as Senior Social Media and Content Manager at the Southbank Centre; Becks has gained an understanding of what arts and culture audiences want to engage with on social media and how to use the platforms features to reach audiences.
