Amplify
Edinburgh, 9 — 11 July 2025
Amplify
Edinburgh, 9 — 11 July 2025
Helping you to turn up the volume on your work
Our brilliant sponsors share our aspirations for AMA Conference 2025 and our sector.
Without them our on-location Conference would not be possible. We’re incredibly grateful for their generous support in helping us bring you the full-scale AMA Conference experience you know and love.
They will be sharing their wealth of knowledge in sessions and as part of our exhibition, and you can find out more about them below.
Meet our Lead Sponsors
“Art Fund is here to help you with funding and growing your audiences — for free! Get in touch to find out more.”
Jennie Jiricny, Senior Manager, National Art Pass Network
Art Fund is the national charity for UK museums, galleries and historic houses. For over 120 years, Art Fund has helped museums and galleries across the UK to develop and share collections, invest in people and expertise, and grow audiences.
Art Fund connects museums and people with great art and culture, because access to art is vital for a healthy society. The charity celebrates museums through the prestigious Art Fund Museum of the Year award, the world’s largest museum prize.
Independent and people-powered, Art Fund is supported by 142,000 members who buy a National Art Pass, as well as generous individuals, trusts and foundations. The National Art Pass offers free or discounted entry to hundreds of museums, galleries and historic places in the UK, 50% off major exhibitions, and a subscription to Art Quarterly magazine.
To find out more about Art Fund, please visit: www.artfund.org
“Grandad helps Brands to be seen and heard with strategic solutions informed by insight, underpinned by co-creation, driven by creativity and fuelled with innovation. For Grandad, ‘Amplify’ is about helping Brands cut through a crowded landscape, full of digital noise, so their presence can create meaningful, authentic connections with their audience.”
At Grandad, we transform your digital landscape with insight, innovation & expertise.
In today’s rapidly evolving digital-first world, you need more than just another agency. You need a partner who understands that every pixel, every interaction, and every touchpoint is an opportunity to create meaningful connections that drive real business growth.
We are a collection of industry veterans who’ve spent decades mastering the art and science of digital experiences. Our team brings together deep expertise in UX, design, technical delivery, and systems integration — but what truly sets us apart is our ability to see beyond the code and craft human stories that resonate.
From delivering seamless ecommerce journeys that turn browsers into buyers, to developing sophisticated membership platforms that build lasting relationships, we create digital experiences that don’t just look beautiful — they perform beautifully. Our solutions integrate cutting-edge technology with intuitive design, ensuring your platforms not only capture attention but convert it into measurable results.
At Grandad, we’re not just building platforms – we’re crafting digital experiences that transform businesses, engage communities, and drive growth.
Ready to reimagine what’s possible for your brand? Welcome to Grandad: https://grandad.digital/
“We’re here to amplify the impact of your ideas, your team, and your organisation. Let’s work together to make tomorrow’s people and technology strategy start working for you today.”
Spektrix is the market-leading provider of Customer Relationship Management (CRM) and ticketing software for cultural organisations.
We support the arts, culture and live entertainment by enabling them to engage with audiences and increase revenue through a powerful ticketing, marketing and fundraising solution.
Our mission is to work in partnership with arts and cultural organisations to develop more and deeper relationships with their audiences and to support their organisational health — events like the AMA conference are a great opportunity to connect to our community and explore new paths with them. The partnership with the AMA helps us to understand the needs of the sector, connect with our users and support an organisation that we believe challenges, supports and develops the sector in which we operate.
To find out more about Spektrix, please visit: https://www.spektrix.com/en-gb/
Tessitura, the only not for profit technology company in our sector, is proud to help power the success of over 800 arts and culture organisations around the world. Our sector-leading CRM system provides a true 360-degree view of every audience member. We work exclusively with arts and culture organisations, putting digital at the heart of their work with equally strong functionality for ticketing and admissions, fundraising, marketing, memberships and more.
To find out more about Tessitura, please visit www.tessituranetwork.com.
“Our platform, people, and resources are designed to help arts and culture organisations cut through the noise and focus on what matters most. By sharing practical tools and agile ways of working, we hope to amplify collaboration, boost clarity, and empower teams to adapt with confidence.”
Ticketsolve empowers our users through a single, seamless platform, from ticketing to CRM, marketing, fundraising, and beyond. Our innovative tools are built to simplify operations, deepen engagement, and drive revenue, so you can focus on creating unforgettable experiences for your audience.
For over eighteen years, Ticketsolve has worked with organisations to build a platform that supports their goals, now and into the future. We’re proud to be a partner, as well as a provider, offering support and guidance across teams and departments.
We believe in helping organisations to harness the power of data and audience insights to strengthen their marketing efforts — which is why we’re thrilled to sponsor the AMA’s annual conference! For us, it’s a chance to support the sector and deepen our understanding of what matters to our customers. These conversations shape how Ticketsolve evolves in the future, ensuring our platform continues to stay ahead through agile innovation.
To find out more about Ticketsolve, please visit: https://www.ticketsolve.com/
Meet our Supporting Sponsors
Visit us at Conference:
- For an honest, pragmatic, no obligation chat about your website or branding needs
- To discuss examples of best in class, accessible, sustainable, user-focused websites and ticketing integrations
- To sign up to Cog’s monthly Breakfast Briefings with key thinkers and doers from the arts sector
We help arts organisations inspire their audiences through engaging, intelligent branding and websites that ease interactions, demand attention and prompt action.
Accessibility, inclusivity and sustainability runs through all our work.
We’re innovative, creative, straight-talking and always a joy to work with.
We do our best work when we partner with clients who are passionate about the power of the arts to transform lives, so we choose only to work with those people. We’ve been cultural sector advocates for more than three decades.
The AMA conference is a vital feature in the UK’s cultural landscape.
We are grateful of the opportunity to help in its success, championing our shared missions of empowering arts organisations to inspire their audiences.
To find out more about Cog, please visit: https://cogdesign.com/
“Arts organisations have powerful stories. We help make sure they’re told in the right way, to the right people, at the right time.”
Substrakt is a digital agency specialising in the arts and culture sector. We partner with over 70 brilliant cultural organisations around the world to deliver work that creates meaningful digital experiences for their audiences.
We design and build websites and digital products alongside providing strategic consultancy, training and support services. Our consultancy work supports organisations with a range of things including digital strategy, user research, content, analytics and Google Ads.
Our clients include the National Theatre, PAC NYC, Southbank Centre, Malmö Opera, Henry Moore Foundation, Shakespeare’s Globe, Scottish Ballet, Kettle’s Yard, Leeds Heritage Theatres, Birmingham Hippodrome and Folger Shakespeare Library.
We’re sponsoring the AMA Conference because we love the work they do bringing arts marketers together to share ideas, learn from each other and push the sector forward. We’re excited to be part of these conversations!
To find out more about Substrakt, please visit: https://substrakt.com/
Visit us at Conference to:
- Talk to us about your upcoming website project
- Find out about digital sustainability and accessibility
- Discuss your project management challenges
Hello, we’re Supercool.
We love sharing helpful resources. Our website is full of practical how-to articles, handy links, and nifty tools to help you day-to-day.
Caring for people and the planet are important to us too. We strive to be inclusive and welcoming, plant trees for new website projects, and are a Climate Positive Workforce.
We craft websites and digital strategies that make life easier for arts, culture and heritage organisations – and your audiences. (We also plant trees ????).
Our friendly, proactive approach to ongoing support – coupled with design, tech and data savvy – helps our clients to improve their long-term resilience and get closer to audiences.
Like the AMA, a firm belief that art and culture are for everyone runs through everything we do — from the big picture to the finest detail. So, as long-time members and advocates of their work, we’re delighted to support the AMA Conference again this year.
To find out more about Supercool, please visit: https://www.supercooldesign.co.uk/
“If you make smart choices and know what your priorities are, you can create engaging and accessible digital experiences on any budget.”
We help you design and build engaging digital experiences for both audiences and staff. From new websites and ticketing systems to CRM integrations and digital strategy, we create tools that empower your work.
Ten4 is a fully remote team of 17, allowing us to hire top talent across the country — from designers and developers to project managers and strategists. We’re not cookie-cutter people; we’re passionate about creating accessible, engaging, and high-impact websites and products tailored to your precise needs.
We’re sponsoring the AMA because we believe the arts transform lives — culturally, socially, economically, and emotionally. And we’d love to help you bring your digital vision to life.
To find out more about Ten4 Design, please visit: https://www.ten4design.co.uk/
“The Audience Agency is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.”
The Audience Agency (TAA) is a non-profit research and development organisation whose purpose is to help the cultural sector shape a vibrant, relevant offer that better serves audiences and communities.
Audience Answers is TAA’s pioneering collection of data services and reports. Designed for and with cultural organisations, Audience Answers puts insights into action, responding to user needs, and facilitating peer-to-peer collaboration.
TAA works across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies. We’re glad to be sponsoring this year’s AMA Conference in Edinburgh and are looking forward to chatting with delegates about their audiences and communities.
To find out more about The Audience Agency, please visit: https://theaudienceagency.org/en
“We make event ticketing enjoyable and effortless for leading cultural venues.”
We provide highly intuitive, modern ticketing that is fast replacing old systems right across the UK, Europe and the US. We currently have over 200 clients in 12 countries and we only work with Theatres, Arts Centres and Concert Halls.
- Box office staff love it because it’s really straightforward to get going using it
- Marketers love it because it’s got powerful segmentation built in
- Finance directors love it because it has a built-in online sales flow that doesn’t require expensive web design
- Theatre managers love the clear reporting dashboards
We know that marketers want to be able to easily set up special offers and target the most appropriate customers in their database. Tixly makes this whole process simple. Put that together with our powerful basket rules and products, which suggest appropriate upsells to customers, along with flexible memberships and suggested donations and you’ve got a powerhouse of functionality at your fingertips.
To find out more about Tixly, please visit: https://tixly.com/
Meet our Conference Online Sponsor
“Booking tickets shouldn’t be a performance. Find out how All In can help you welcome more disabled people through your doors with the new UK and Ireland accessibility standards for creativity and culture.”
All In is the upcoming access scheme for creativity and culture in the UK and Ireland set to roll out in 2025. We’re committed to removing barriers and improving experiences for deaf, disabled, and neurodivergent people in theatres, museums, galleries, festivals, libraries and more.
We will:
- Introduce the UK and Ireland’s first accessibility standards for creativity and culture
- Deliver support and skills development to help organisations meet these standards
- Build a digital system which allows access requirement to be shared smoothly and securely when booking tickets or attending events
All In will help you connect to a significant audience — nearly 1 in 4 people in the UK have a disability — while providing the tools for confident, clear communication.
That’s why we’re sponsoring the AMA’s Conference Online ticket, to help even more people in the creative and cultural sector benefit from sharing resources, knowledge and experiences through digital access.
To find out more about All In, please visit: allin.online
If you’re kicking yourself for having missed out this time, and would like to be involved with a future event, get in touch with Ciara, our Senior Partnerships Manager — she’ll find out more about you and make sure you can be looped in ahead of our next opportunity: ciara@a-m-a.co.uk.
With thanks to our Lead Sponsors:
With thanks to our Supporting Sponsors:
With thanks to our Conference Online Sponsor:
