What Was That?: The Rebirth of Guerrilla Marketing in the Arts

Something is dancing on the horizon. I feel it in my bones. It’s almost time for Lorde Summer.

If you’re a frequent reader of the blog, you’ll know that we love a branded summer. Barbie summer, Rat Girl summer, Brat summer, marketers just can’t resist a good brand. And the internet has started to rumble with hints of a new summer on its way: but is it Lorde Summer….or dare I say it, Guerilla Marketing Summer?

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