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Caroline Ansdell | CAPR

CAPR


I’m a freelance theatre and dance publicist with more than 17 years’ experience in arts PR. I have boundless enthusiasm for live performance, and enjoy working with clients and media contacts to generate insightful and relevant coverage that supports ticket sales and raises profile.

Previous experience includes in house at Sadler’s Wells (Head of Media and Communications) and the National Theatre (Events Press Officer), and in an agency setting at Arthur Leone PR (Account Manager). I made the leap to freelance in February 2024 and have enjoyed promoting a range of theatre and dance productions.

Current and recent clients include RG Live, East London Shakespeare Festival, Second Hand Dance and Sadler’s Wells.

I’ve built excellent relationships with key arts journalists, editors and broadcasters. I know the stories that matter to the press and how to tell them. I have extensive experience of reputation management including crisis communications, as well as experience in team leadership and branding.

What I offer:

Show campaigns:

I will work with you on creating a comprehensive and relevant earned media strategy to reach the right audience for your production.

This includes

  • Writing press releases, which I send to a very broad range of arts and lifestyle media contacts.
  • Making detailed individual pitches for preview feature/ listing and review coverage across all relevant media including blogs, regional and national newspapers and broadcast media.
  • Inviting critics to review and hosting them on press night.
  • Arranging and hosting a photocall if requested.
  • Attending any in-person interviews and meetings as needed.

Corporate comms / branding/ reputation management:

My experience includes team leadership, planning and delivering annual press conferences and season announcements, reputation management and maintaining excellent relationships with media contacts and stakeholders.

At Sadler’s Wells I was responsible for developing and implementing the organisation’s tone of voice for a rebrand in 2022, including delivering tone of voice workshops for colleagues. I planned website pages and worked closely with a copywriter on copy for the new website.

I can help with your organisation’s corporate communications and reputation, and ensure your work is visible to key stakeholders.

Caroline Ansdell
Performing arts publicist
Email: caroline@capr.co.uk
Tel: 07748 603841