Amplify
Edinburgh, 9 — 11 July 2025
Amplify
Edinburgh, 9 — 11 July 2025
AMA Conference speakers lead by example
Sharing expertise and learning on a wealth of topics, we choose speakers who will help you focus on what matters most. It’s about you, your work, your organisation and your audiences — and what insight our speakers can help you unlock.
We’ll be updating this page regularly as we move closer to Conference.
You can also get a flavour of the type of experts we’ve brought to previous AMA Conferences in the video excerpts at the bottom of the page.
Your AMA Conference 2025 speakers
Keynote speakers
Benjy Kusi, Inclusion & Wellbeing Consultant/Writer
Session title: Amplify with Compassion: a human approach to influence and impact
Benjy(@benjykusi) is a Queer, British-Ghanaian inclusion and wellbeing consultant based in London. He supports organisations and individuals in creating kinder, more inclusive spaces. With a community of 240,000+ on social media, he shares practical content on topics such as anti-racism, LGBTQIA+ inclusion, and self-care. Benjy is also the author of Hope this Helps, a guide to empathy and conscious inclusion. His mission is to empower people to make a positive difference in the world.
Hilary Carty, Executive Director
Clore Leadership
Session title: Amplifying Impact
Hilary Carty OBE was previously an independent consultant, facilitator and coach in leadership and organisational change. Earlier roles include Director, Cultural Leadership Programme; Director, London (Arts) at Arts Council England; Director, Culture and Education at London 2012; Director of Dance, Arts Council England; Visiting Professor (Austria); and London Committee Member, National Lottery Heritage Fund. Awards include three Honorary Doctorates and three Fellowships from UK Universities. Hilary is a Governor of the Royal Ballet.
Catherine Holden, Director
Catherine Holden Consulting
Session title: Amplifying Impact
Catherine Holden MA (Oxon), FRSA, is a consultant, facilitator, trainer, speaker and coach. She advises on organisational strategy and development, governance, fundraising, brands and marketing. Catherine works with clients across the UK, and previously held leadership roles with national museums, galleries and theatres in London and Edinburgh. Former board roles include the Arts Marketing Association and chairing Craft Scotland, and she is now a trustee of Clore Leadership, Art UK and the National Theatre of Scotland.
Amber Kirby, Marketing Director
Channel 4
Session title: Make the Change
As the Marketing Director at Channel 4, Amber strives to “Create Change through entertainment” with thought provoking and challenging brand comms that represent all voices across the UK. Before broadcasting Amber has 20 award winning years across Travel, FMCG, Health and Beauty from Pringles to the ‘je ne sais quoi’ of Eurostar. It’s true to say that Amber is a passionate believer in the idea that brands are definitely people made, inside and out.
Mick Mahoney, CCO, Creative Coach & Author
Session title: Amplify your Creativity
Mick has over thirty years’ experience at the top of UK advertising. He’s one of the most awarded creatives of his generation, including a Cannes Grand Prix. As a CCO he ran three of the most successful agencies in London.
He is the author of two best-selling books: The Creative Nudge, and The Complete Creative Director. He now uses his experience and knowledge of creativity and the creative industries as a Creative Coach, Consultant, and Speaker.
Breakout speakers
Tessa Gillett, Head of Brand and Communications
Trinity Laban
Session title: Structure and Storytelling: How Trinity Laban repositioned its offer to reach new audiences
Tessa is Head of Brand and Communications at Trinity Laban, a conservatoire in southeast London famous for producing incredible talent such as Fela Kuti, Ezra Collective, Lea Anderson and Sir Matthew Bourne. In 2024 Tessa lead a major rebrand project and the procurement at delivery of a new website.
Zosia Poulter, Content Lead
Substrakt
Session title: Structure and Storytelling: How Trinity Laban repositioned its offer to reach new audiences
Zosia oversees all of the content work that Substrakt delivers to their clients in Europe and North America, including content audits, SEO audits, strategy development and implementation, tone of voice workshops, information architecture review and more.
Alice Young, Managing Director
Spektrix
Session title: What Does it Mean to Lead an Arts Organisation in 2025? — A leadership imperative
Alice started her career in community arts, moving into education programmes, fundraising and people/project management from within and for local authorities, schools, venues and charities. Alice joined Spektrix in 2017 as Managing Director and alongside her responsibilities for ensuring UK and Irish clients’ exceptional experience with Spektrix, she plays a key role across people and culture work and in the development of the Spektrix team.
Stephanie Sirr, Chief Executive
Nottingham Playhouse
Session title: What Does it Mean to Lead an Arts Organisation in 2025? — A leadership imperative
Stephanie has 30 years experience of running theatres and a further 4 years experience of programming theatres. Her career includes stints as a Stage Manager in rep, an actress, theatre critic, court reporter and comedy club compere.
Gracie Divall, Going Places Project Manager
Art Fund
Session title: Climate Change, Global Audiences and Hyper-Local Impact
Gracie is a Project Manager at Art Fund, working on UK-wide collaborative programmes including THE HERDS and Going Places. She previously managed national touring exhibitions for the National Gallery, the Natural History Museum and Tate, held the position of Associate Lecturer at Camberwell College of Art and curated the 2017 Peckham Craft Show.
Fareeda Atwan, Programmes Manager
Natural History Museum
Session title: Climate Change, Global Audiences and Hyper-Local Impact
Fareeda is a Programmes Manager for the National Public Programmes team at the Natural History Museum in London. Since moving from Cairo to the UK in 2022, she has enjoyed discovering the country’s nature and culture while working in partnership with museums and institutions across the UK.
With a background in Cultural Anthropology and an MA in Education, Fareeda is passionate about working collaboratively across the sector to communicate the urgency of the planetary emergency.
Claire Eva, Audiences and Media Director
V&A Dundee
Session title: Creative Campaigns and Brilliant Basics and Happy Resilient Team
Claire is Director of Media and Audiences at V&A Dundee — Scotland’s spectacular design on the banks of the Tay. This role leads the strategy for audience development, marketing, media, communications and digital.
Claire has spent her career in arts marketing with major organisations such as Tate, 14-18 NOW, Serpentine and the Hayward Gallery and is also on the board of ASVA — the Association of Scottish Visitor Attractions.
Kalisha Patel, Senior Marketing Manager (Youth)
Roundhouse
Session title: How to Reach a Diverse Gen Z Audience
Kalisha is a marketer with over seven years of experience crafting strategies that engage youth audiences. As Youth Marketing Manager at Roundhouse, she has successfully launched high-performing social media channels, developed data-led campaigns, and driven engagement with Gen Z and Gen Alpha. With expertise in content creation, multi-channel strategy, and audience growth, Kalisha is passionate about using marketing to connect with and inspire young people.
Lucy Fox, Director of Audience Engagement
Matthew Bourne’s New Adventures
Session title: Reclaiming Your Social Strategy — from trend-chasing to authentic brand building
After 10 years in qualitative research, advertising and design, Lucy sought to find a way to combine her communications skills and experience with her lifelong passion for dance. In her role at Matthew Bourne’s New Adventures, Lucy oversees audience development strategy and brand-building. Lucy’s day to day includes commissioning research, overseeing social media activity, and nurturing audiences on owned platforms, e.g. newsletter and website.
Kaasam Aziz, Head of Content
Matthew Bourne’s New Adventures
Session title: Reclaiming Your Social Strategy — from trend-chasing to authentic brand building
With a background in dance and theatre, Kaasam creates beautiful and striking content for Matthew Bourne’s New Adventures. He has been with the organisation for over 5 years, initially as Communications Manager, then Content Producer and now as Head of Content. Kaasam is the creative driving force behind the New Adventures film content that you see on social media.
Zoe Watkins, Client Relations Lead
HdK
Session title: Amplifying Audiences through Digital Campaigns with HdK
Zoe oversees HdK’s Client Relations. With an extensive background in multi-discipline marketing services, Zoe is dedicated to nurturing HdK’s client relationships and driving initiatives that lead to rewarding and long-lasting alliances.
Fizz Woor, Account Executive
HdK
Session title: Amplifying Audiences through Digital Campaigns with HdK
Fizz is an Account Executive at HdK and supports with the creation and delivery of engaging marketing services for HdK’s clients, fostering community and brand identity. Her background is in visual arts and contemporary gallery studies, having graduated with an art history degree.
Paul Sheffield, Creative Director
Grandad Digital
Session title: Amplifying Arts and Culture Engagement with Digital and Brand Strategies
With an extensive 25-year tenure in creative agencies, Paul brings a rich reservoir of creative expertise encompassing brand design, development, and execution. His remarkable talent lies in seamlessly intertwining emotion, style, and free-thinking, infusing our creative output with a breathtaking quality. Paul’s unwavering dedication to fostering brand loyalty and trust among our client partners not only sets his work apart but also empowers the Grandad team to deliver solutions that are not only functional but also exquisitely beautiful
Hannah Hiett, London Borough of Culture Marketing and Campaigns Manager, Wandsworth Council
Session title: Amplifying Arts and Culture Engagement with Digital and Brand Strategies
Hannah has worked in PR, Marketing and Communications for Arts & Cultural organisations since 2011. Working within the Arts & Culture Service, Hannah delivers communications and marketing strategies for public sector-supported cultural programmes. In March 2024, Wandsworth won its bid to become London Borough of Culture 2025 (LBOC), and Hannah has worked closely with Grandad to develop and deliver a new brand and website for the LBOC year in her new capacity as London Borough of Culture Marketing and Campaigns Manager.
Jess Wilson, Events Manager
Brass Bands England
Session title: Creative Programming for New
Audiences
Jess is the Events Manager at Brass Bands England, producing events from local concerts to major national showcases at venues like The Glasshouse and Symphony Hall. A brass musician with a master’s in Arts Management, she is passionate about diversifying audiences, repertoire, and opportunities in the brass
band world. Jess also advocates for greater female representation and leadership in this traditionally male-dominated sector.
Chloe Dyson-Asher, Marketing and Communications Officer
Brass Bands England
Session title: Creative Programming for New
Audiences
Chloe is the Marketing and Communications Officer at Brass Bands England, where she supports and leads campaigns with a focus on audience development and breaking stereotypes. With a Creative Writing degree and over seven years marketing experience in her pocket, as well as a love of all things
heritage-based, she can and will dramatically say that the arts sector was her destiny.
Wayne Chang, Co-director
Peer Grooving Dance Collective
Session title: From Passion to Movement — how a street dance organisation built loyal community
Wayne is a Taiwanese-diaspora Movement Artist and the Co-founder of Peer Grooving Dance Collective based in Edinburgh, leading on its strategic advisory and creative management workstreams. His background merges street-style dances, combined with fluid movements and experimental freestyles, to storytell and engage with a diverse audience around the world.
Rita Hu, Public Relations Lead
Peer Grooving Dance Collective
Session title: From Passion to Movement — how a street dance organisation built loyal community
Rita is a Dance Architect specialising in street-dance styles from China. As Public Relations Lead Rita oversees community outreach, partnership management and brand communications initiatives. She has performed, battled and taught for the last 20 years, including UK, Amsterdam and Japan, taking numerous wins at street dance battles, while teaching regular classes and performing across the world.
David Dodd, Marketing & Communications Director
Hall for Cornwall
Session title: Net Promoter Score — a feedback loop that matters
David leads the marketing, comms and revenue teams at Cornwall’s only largescale indoor venue, Hall for Cornwall, in Truro. He’s worked in-house and agency-side across the arts over the last 25 years covering many UK brands and organisiations in music, theatre, visual arts and literature. David is passionate about a data-informed approach to marketing, but like everyone is a bit scared of AI.
Mark Phillips, Customer Support and Training Specialist
Ticketsolve
Session title: Beyond the Buzzword: Agile strategies for everyday
Mark began his career at Ropetackle Arts Centre, progressing from Admin Assistant to Marketing and Centre Manager. He later worked in ticketing for major Australian festivals like FRINGE WORLD. Now a Support and Training Specialist at Ticketsolve, he helps guide venues to achieve their goals, upskilling and empowering them to maximise their use of the platform.
Jen Benson, Email Marketing Manager
Natural History Museum
Session title: Can Psychographic Segmentation Go Digital?
Jen has been at the Natural History Museum since 2023 and in that time has lead on single customer view marketing. Her background is in Higher Education marketing where she specialised in email marketing and CRM Management.
Siobhan Sharp, Deputy Head of Marketing
Natural History Museum
Session title: Can Psychographic Segmentation Go Digital?
Siobhan has been working in arts marketing since 2012 across theatre and museums including Royal Court Theatre, Lyric Hammersmith and Imperial War Museums. Currently Deputy Head of Marketing at Natural History Museum.
Jan McTaggart, Deputy Director, Head of Programme and Marketing, Byre Theatre, University of St Andrews
Session title: How Much? Perspectives on Pricing
With over 30 years in the arts, Jan has worked with brilliant people at organisations such as Edinburgh International Festival, Traverse Theatre, Dundee Contemporary Arts, and now at the Byre Theatre which is part of the University of St Andrews. Passionate about audience development, Jan focuses on strategic planning, financial management, and collaboration to help create sustainable, engaging, and inclusive arts experiences.
Leon Gray, Head of Ticketing & Audience Experience
Edinburgh International Festival
Session title: How Much? Perspectives on Pricing
Leon has worked in the cultural sector for 20 years. In his current role as Head of Ticketing & Audience Experience at Edinburgh International Festival, Leon acts as the strategic lead for ticketing services, data protection and customer experience.
Ed Newsome, Head of Marketing & Communications
Sherman Theatre
Session title: How Much? Perspectives on Pricing
Ed is currently Head of Marketing and Communications for Sherman Theatre in Cardiff. He has been an Arts Marketer for over twenty years, working in receiving theatres, touring companies and producing houses across the UK. He is a well-respected speaker, trainer and session leader and was a Resident Tutor on UK Theatre’s Essentials of Marketing (formerly Druidstone) course for six consecutive years.
Sophie Lewis, CEO
NCO (National Children’s Orchestras)
Session title: How Brand Strategy Helped National Children’s Orchestras Amplify their Impact
Sophie is the CEO of NCO (National Children’s Orchestras), leading its purpose to champion the life-changing power of music for children across the UK. Sophie has a wealth of experience in the arts sector, advocating for inclusivity and the power of music education. She is dedicated to ensuring NCO’s work aligns with its broader purpose and resonates deeply with both participants and audiences.
Debbie Spence, Director
MHM
Session title: How Brand Strategy Helped National Children’s Orchestras Amplify their Impact
Debbie specialises in transforming audience connections at the intersection of brands, technology, people, and places. She works across the globe leading teams to create impactful audience strategies and experiences. With a BSc (Hons) in Psychology, a marketing certificate from the CIM, and IDEO design thinking certification, her work is grounded in human-centred design, putting people and planet at the heart of decisions.
David Reece, Chief Strategy Officer
Baker Richards
Session title: Beyond the Data: How segmentation amplifies organisations and audiences
David has worked with hundreds of arts and cultural organisations worldwide, from the National Theatre to Sydney Opera House. Specialising in audience strategy and business models, he helps organisations navigate complexity by asking the right questions. His approach focuses on transforming data into meaningful insights that drive sustainable, audience-centric strategies.
Rosita Wolfe, Head of Marketing and Communications
National Concert Hall, Ireland
Session title: Beyond the Data: How segmentation amplifies organisations and audiences
Rosita is the Head of Marketing and Communications at Ireland’s National Concert Hall. In her role, she is responsible for shaping the venue’s brand, enhancing its public presence and building audiences. She has served on a range of Boards across the arts, sport and charity sectors.
Sarah Chambers, Director
Sarah Chambers Consulting Ltd
Session title: Beyond the Data: How segmentation amplifies organisations and audiences
Sarah has worked for over 25 years in the Arts. First as a Marketing Director for organisations such as the National Theatre, National Gallery and BFI; now running her own business as a consultant, supporting organisations all over the UK with their audience strategy. As an associate of Baker Richards, Sarah is committed to helping teams put research and real people at the heart of their thinking and business decisions.
Ros Stobart, Project Manager
Ten4 Design
Session title: The Website’s Gonna Cost How Much? — practical tips from an agency insider to help you get more bang for your buck
Ros has delivered a range of digital projects over the past 10 years, from interactive digital guides to large scale events. Now a Project manager at Ten4, Ros leads digital projects for a range of arts and culture clients throughout the UK and North America.
Sarah Ogle, Marketing & Communications Director
Liverpool Everyman & Playhouse
Session title: A Tale of Two Theatres — a brand story in four acts
Sarah is passionate about sharing the joy of live theatre and has played a key role in revitalizing audiences at Liverpool Everyman & Playhouse. A marketing and communications specialist, she believes in the arts’ power to inspire change and regenerate communities. Her experience includes pioneering one of the UK’s first ambassador schemes, working on European Capital of Culture, the Everyman’s award-winning redevelopment, and serving five years as Course Director for UK Theatre’s Essentials of Marketing.
Jane Cordell, Chair & Co-Director
AMA & Result CIC
Session title: EDI is under attack and we’re in a rage — should you be too?
Jane has worked as a musician, lecturer, editor, diplomat and is now a Director of social enterprise, Result CIC, which provides coaching and personal development training to marginalised people. Jane became deaf in her early 20’s and has worked in Finland and Poland as well as the UK. Her experience of the highs and lows of being one of a tiny number of senior professional deaf women has helped inform her equality campaigning work.
Rob Martin, Chair
DaDaFest
Session title: EDI is under attack and we’re in a rage — should you be too?
Rob is the Chair of Liverpool’s deaf and disability arts organisation, DaDaFest, who Rob first worked with as a marketing consultant. Rob has a background in the arts, having managed marketing functions for the likes of The Lowry and Manchester International Festival, before becoming the editor of Time Out Manchester and Time Out Leeds. A late autism diagnosis has seen Rob’s work as a freelance writer and consultant leaning more towards organisations concerned with social justice.
Andy Boreham, Director of Audiences
Bristol Beacon
Session title: AI — the image debate
Andy has been responsible for leading the Marketing team to deliver the venue’s highly publicised name change and rebrand, as well as to reopen the venue after a multi-million pound transformation in November 2023. Andy has 16 years’ experience working in arts marketing and local government communications, being appointed Head of Marketing at Bristol Beacon in January 2017.
Katie Moffat, Director of Sector Strategy
Substrakt
Session title: AI — the image debate
Katie is an experienced digital strategist, consultant and trainer, specialising in the arts and not for profit sector, Katie helps organisations to use digital technologies to reach, grow and diversify their audiences. She also has expertise in digital skills assessment and development. Katie is Chair of the Board of Trustees at FACT in Liverpool.
Monique Baptiste-Brown, Head of Marketing & Audience Development, Brixton House
Session title: AI — the image debate
At the Roundhouse, Monique is responsible for developing overall audience, communications and brand strategies for the new venue and leading all marketing, communications, and sales functions. She also leads on project management of digital and website projects from audit to outcome and ongoing maintenance.
Paul Blundell, Head of Digital Research and Development
AMA
Session title: AI — the image debate
With over two decades in digital consultancy and web development, Paul has worked with many cultural sector organisations to drive innovation, foster digital transformation, and improve digital maturity. He uses data analytics to inform strategic decision-making and has expertise in developing data visualisations and
dashboards, particularly using Google Analytics and Looker Studio, to enable organisations to benefit from data-driven marketing.
Kate Mroczkowski, Strategy Director
Supercool
Session title: Measuring the Impact of Cultural Websites: Launching the first website carbon footprint benchmark report
Kate has over two decades of experience in the culture and technology sectors. With a passion for innovation, Kate supports cultural organisations with content strategies, new website projects, and digital strategies that redefine user experiences.
Kate’s journey spans roles in ticketing and fundraising at theatres and concert halls, strategic consultancy at Spektrix, and an MBA with a digital sustainability focus. In her spare time, she serves on the board of trustees at Northern Broadsides and plays the double bass in her local orchestra.
Scott Stonham, Chief Executive
Digital Carbon Online
Session title: Measuring the Impact of Cultural Websites: Launching the first website carbon footprint benchmark report
Over the last 28 years, Scott has helped bring to life innovations we take for granted today, from the Mobile Internet to Smartphone Navigation. His experience spans senior technology and marketing roles for multi-nationals and start-ups across the UK, Europe and the USA.
Today, as CEO of Digital Carbon Online Scott is on a mission for a more sustainable digital future.
Lauren James, Studio Director
Splitpixel
Session title: Three Digital Marketing Activities to Sort Out Now
Ren is a content person and website project manager specialising in UX and SEO. With a background in culture journalism, she has 18 years of experience in content creation, with 10 of those spent at digital agencies, where her focus has shifted to content strategy and website delivery. She is also a loud advocate for trans inclusion, AI scepticism, sustainability, vegan snack options, and workers rights in digital, the arts and culture.
Joe Sturdy, PPC Specialist
Splitpixel
Session title: Three Digital Marketing Activities to Sort Out Now
Joe is a Google Ads expert and motor racing enthusiast with an encyclopaedic knowledge of bid strategies, campaign optimisations, and Formula One Grand Prix winners. His aim is to make the complicated world of PPC accessible and easy to understand for all. Over his years in the industry, he has worked on diverse brands from Kwik Fit to the Guide Dogs for the Blind Association.
Stacey Hedge, Head of Marketing and Communications
ATG Entertainment — Princess Theatre, Torquay
Session title: Learn to Love Late Bookers — how one theatre is reframing the challenge
Stacey is Head of Marketing and Communications at the Princess Theatre, Torquay, part of ATG Entertainment. Sitting on the stunning English Riviera, it’s the biggest theatre south of Bristol Hippodrome and was built as a variety house. Today, it hosts everything from top tribute acts to the UK’s best-known comedians and touring musicals. Stacey focuses on encouraging customers to book in advance (while welcoming the last-minute crowd!) and strengthening partnerships with local businesses and the community to keep theatre at the heart of Torbay.
Kim Savage, Brand and Marketing Manager
Historic Royal Palaces
Session title: Restoring Minds and Souls — a wellbeing-led brand campaign
Kim has over 15 years of marketing experience in the arts and culture sector, working across theatre, museums, and heritage organisations.
She is passionate about brand development and helping organisations position themselves to engage new and diverse audiences. In her current role, Kim oversees marketing campaigns for Kensington Palace and manages the Historic Royal Palaces brand, ensuring it resonates with a wide range of visitors.
Guy O’Donnell, Communities Engagement Partner
Royal Welsh College of Music and Drama
Session title: Creating a Culture of Belonging
In the role of Communities Engagement Partner at Royal Welsh College of Music and Drama, Guy works on delivering a wide range of engagement activity, working across every aspect of the College with potential students, community groups, schools, colleges, audience members, partner organisations, decision makers and the wider public.
Rachael Easton, Director, Regional Growth – EU
Tessitura Network
Session title: AI a Force for Good
Rachael began her career in the arts and cultural sector as a Marketing Manager in a regional theatre over 25 years ago. She is passionate about the use of data and technology in arts and cultural organisations — recognising the power that understanding audience behaviour can offer, appreciation of how technology can support organisation and team activity, and loves to talk about how all of this can help cultural organisations thrive.
Rosie Castle, Campaigns Manager
Edinburgh International Festival
Session title: This Event Contains Strong Language — rethinking content guidance in theatre
Rosie Castle is Campaigns Manager at Edinburgh International Festival — an annual celebration of world-class performing arts.
Georgette Purdey, Head of Marketing
Sadler’s Wells
Session title: 3, 2, 1 Launch! Audience insight & opening a new venue
Georgette has worked in the cultural sector for over 20 years. Starting out life as a freelancer where her work covered a variety of projects including festivals, dance children’s work, theatre. She worked with many leading dance companies:The Cholmondeleys & The Featherstonehaughs, balletLORENT, BalletBoyz and Richard Alston Dance Company.
She now heads up the Marketing for Sadler’s Wells across all venues covering sales and campaigns, audience development, brand development, and audience insights.
Jordan Archer, Marketing Manager
Sadler’s Wells East
Session title: 3, 2, 1 Launch! Audience insight & opening a new venue
Originally from Adelaide, Australia, Jordan has worked in marketing roles in the performing arts for more than 10 years. Before moving to London in late 2019 he worked at the Adelaide Festival Centre, Adelaide Festival and Windmill Theatre Co. He joined Sadler’s Wells in 2021, and for the past 18 months has been the first Marketing Manager for Sadler’s Wells East, the company’s new venue that opened in February 2025.
Catherine Lamont, Head of Marketing
National Theatre of Scotland
Session title: Bridging the Data Gap
Catherine has been working in the Scottish arts and theatre industry for 20 years, and has spent the last 15 of those in a marketing focussed role. She has worked in venues, but has spent the majority of her career at National Theatre Scotland where the work spans across productions, digital productions, films, schools, participation and community engagement. Catherine has worked on a huge variety of touring productions from small rural tours and site-specific work in unusual venues, right up to west end transfers and international tours.
Gareth Beedie, Director of Audience and Media
National Theatre of Scotland
Session title: Bridging the Data Gap
Gareth has worked in the arts in various marketing & comms roles for over 25 years, and whether that’s been for opera, ballet, theatre companies or orchestras, those organisations have always been touring ones, rather than venue based. He’s therefore very familiar with the challenges that can bring and how transformational digital marketing has been for touring organisations like National Theatre of Scotland.
Georgina Brooke, Senior Content Strategist
One Further
Session title: Greater impact via YouTube: National Galleries Scotland’s journey
Georgina is a Senior Content Strategist at One Further, and has led digital content strategy projects for clients such as Art Fund, National Museums Scotland, and Tate. Georgina worked on the first iteration of GOV.UK as part of the developing Government Digital Service, followed by senior roles in the digital teams of several large museums. As a result, she has built up considerable expertise and experience in content design, content strategy, social media and digital user research. Georgina also chairs the Museum Computer Group and is responsible for the Cultural Content newsletter, which is read by over 4,000 people.
Christopher Ganley, Digital Content & Design Manager
National Galleries of Scotland
Session title: Greater impact via YouTube: National Galleries Scotland’s journey
Christopher leads and shapes the user experience and editorial direction of digital content for National Galleries of Scotland’s digital channels. Previously he was the Learning & Digital Manager ARTIST ROOMS (Tate & National Galleries of Scotland) and Art Development Officer — Museums & Galleries (Aberdeen City Council).
Previous Conference Keynotes
Helping you find focus
Making a Difference – AMA Conference 2019 Keynote
Lemn Sissay, Poet, Playwright & Broadcaster
Working to make a difference
Talking Brand – AMA Conference 2019 Keynote
Nadja Bellan White, Executive Partner, The Ogilvy Group
Finding motivation and energy
Play & The Oxygenation of the Workplace — AMA Conference 2018 Keynote
Emma Rice, Artistic Director, Wise Children
Celebrating the adventure
Sparking Change — AMA Conference 2019 Keynote
Richert Schnorr, Director of Digital Media, New York Public Library
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