Member login  
Forgot Password? | Not a member?
Member login

COVID-19 Resources

Resources to support you through Coronavirus (COVID-19)

As the Coronavirus (COVID-19) situation is developing and we are working in uncertain times, we’re pulling together resources to help you find relevant information for the arts, culture and heritage sector.

We’ll be updating this as new information arises, and if you know of any information, or if you spot any information which has been replaced by newer advice that we’ve missed, please let us know: or

Remember if you need medical advice, please consult the NHS Coronavirus advice.

AMA Resources

Coronavirus Support Facebook Group
A safe space where we can all come together to share questions, experience, support and interact with each other, now many of us aren’t sharing the same physical spaces. This is open to all. Join the group.

AMA Member Resources
We’ve opened up some of our member resources to support the whole sector during this time. Includes articles and videos such as Russell Dornan from V&A Dundee’s breakout session on promoting a space that isn’t open. Watch now.

Sector activity to inspire you
We’ve put together some examples of great activity from across the arts, culture and heritage sector including comms, social media, acts of kindness and audience engagement. Read more.

AMA Blog
Working from Home — Top Tips from Freelancers: includes advice on comms tools, wellbeing, and ways you can add structure to your working day. Read more.

General Sector Resources

HMRC publish guidance for employers and employees on the Coronavirus Job Retention Scheme. – 20 charities coming together to support those who work in theatres. Read more.

Cuseum have launched a Community Planning Document – a living document that US museums are sharing tips and resources on how they’re dealing with the outbreak. Read more.

Rubber Cheese have created a resource list aimed at visitor attractions (including museums) and the travel industry. Read more.

Culture, Health and Wellbeing Alliance are sharing resources including practical advice and creative home-based ways to support your mental health. Read more.

Independent Arts Projects have launched a guide featuring links to advice and support for arts workers – includes sections on financial support and wellbeing. Read more.

Lightful have pulled together some useful links aimed at charities including offers of support. Read more.

Independent Cinema Office have a list of resources for cinemas, film festivals and venues with a film programme including tasks to think about during this period of uncertainty. Read more.

Engaging Audiences

Hannah Hethmon from Better Lemon Creative Audio has created a ‘How To’ guide on quick DIY podcasting for Museums & Non-profits closed by COVID19. Read more.

Alec Ward has shared a twitter thread of platforms for free live streaming if you’re thinking of delivering content live. Read more.

Culture24 have a nice guide for developing museum staff’s digital skills as part of their Digital Pathways platform. Read more.

Digital Visitor bring us 5 digital content ideas for museums including virtual tours, user-generated content and lesson plans. Read more.

Museum Development East Midlands share some digital resources for museums including on digital engagement and remote volunteering. Read more.

Charity Comms have a ‘Crisis Communications for Charities’ best practice guide – it explores how to identify a crisis and what a successful crisis comms response looks like. Read more.

Digital Culture Network Tech Champion, Dean Shaw hosts this guide on ‘How to make videos on your smart phone’. Watch now.

VocalEyes have shared a Twitter thread on ways to ensure your digital content is accessible as possible – including image description and capitalised hashtags. Read more.

Stagetext have launched free training videos to show people working in arts and culture how to subtitle their own work and understand the importance of subtitling. Find out more.

HdK Associates have shared a blog on ways to adapt your digital marketing strategy to coronavirus including repurposing your assets. Read more.

The Museum of Modern Email is an online collection of arts and culture email campaigns if you’re looking for some inspiration. Take a look.

Promoting to Audiences

Chris Unitt from One Further has put together a listing website of streamed content from cultural organisations including classes, performances, and tours. Find out more.

Culture24 are able to help museums share and promote their collections online through their Museum Crush platform. Read more.

Family Arts Campaign have ‘At Home’ and ‘Online’ events listings to their Fantastic for Families site. List your event.

Stagetext have online listings for any captioned or subtitled events you’d like to share with d/Deaf and hard of hearing audiences. Find out more.

Substrakt have launched Culture Fix – a portal for audiences to discover digital content from cultural organisations. As well as the option to list your content, there’s also direct donation support which Substrakt are kindly taking zero commission. Find out more.

The School Trip Community has recently launched to share educational resources from the arts, culture & heritage sector with teachers. You can sign up for a free profile to share your content. Read more.


Alec Ward has shared a twitter thread on team working platforms. Read more.

Becky Morris Knight from Drake Music on Accessibility in Video Conferencing and Remote Meetings including thoughts on pacing, audio quality, and the importance of visual signposting. Read more.

National Cyber Security Centre on preparing your team and organisation to navigate security concerns when homeworking – includes sections on setting up remote access and spotting phishing emails. Read more.

Tessitura Network share their top tips for effective remote working meetings. Read more.

Lessons from a home working veteran – Marketing Manager, Michael Grimes on making sure you don’t forget about your colleagues when you’re home working. Read more.

Supercool on ways to keep in touch remotely and a list of handy tools. Read more.

Paula Akpan from Black Girl Festival shares five ways to maintain productivity and counteract loneliness. Read more.

Wired have an article on ‘How to use Slack like a Pro’ to help you be as efficient when using the chat app as possible. Read more.

RADA Business share 10 things to consider on video calls – including composition, vocal energy and physicality. Read more.

They also have some videos of top techniques to help perform on a virtual stage focusing on audience, breath and posture. Watch now.

64 Million Artists explores how Covid-19 is making us redefine our experiences of belonging to groups and new inclusive ways of working. Read more.


Arts Professional are running #CovidCulture live chats on Twitter every Thursday at 10:30am with arts sector experts on business, law and technology. Find out more.

Disability Arts Online are hosting a weekly online social on Fridays from 16:30 – 17:30 (UK time). No set agenda for the socials, just a chance to meet with others and feel connected. Find out more.

Heritage Chat takes place every third Thursday of the month from 13:00 – 14:00 (UK time) for those working in the historic environment sector. Follow #HeritageChat on Twitter to get involved. Find out more.

Morris Hargreaves McIntyre have launched ‘Audience Matters’ – an online space for the global cultural community to ask big questions and strategise next steps. Read more.

Museum Hour takes place from 20:00 – 21:00 (UK time) every Monday on Twitter – get involved with #MuseumHour. Find out more.

Voluntary Arts are hosting an daily online gathering called #CreativeNetwork for to anyone involved in arts, culture and creativity who would welcome the opportunity to talk to others about dealing with current events. Read more.


Mind have created a guide on Coronavirus and your wellbeing – featuring tips on preparing to stay at home or indoors, a checklist, and ways to improve your mental health. Read more.

Museum Detox blog on ‘How to engage with uncertainty and risk’ by Hanouf Al-alawi – 7 reflections from a refugee’s perspective to help with these challenging times. Read more.

Young Minds have some tips for looking after your mental health while self-isolating – perfect if you’re living with young people. Read more.

Nonsuch have launched Creative Quarantine – a daily email of creative activities for all ages to do at home. Read more.

ChatterPack have compiled a list of free, online activities including virtual tours, arts & culture, and online learning. Read more.

March Network have created a directory of home-based creative ways to support mental health. Read more.

Kids in Museums on ten museum activities to keep children entertained from home. Read more.

Cog Design have put together a growing list of channels to watch live performance so you can get your culture-fix during lock-down. Read more.

RIFT have created a guide on what to do if debt is affecting your mental health. It includes advice for dealing with debt; understanding the impact of debt to mental health; and details on how and where to get help. Read more.


Museum Freelance have created a useful list of recommendations for remote working, virtual delivery, wellbeing and financial uncertainty. Read more.

Creative Skills is a new online marketplace for creative freelancers to share their skills – it’s free for people to sign up and create a profile, and they are taking zero commission on bookings through the site. Read more.

IPSE have launched a page on their plans, a breakdown of last week’s budget, and advice for freelancers and clients. Read more.

Laura Kriefman from Hellion Trace has created a living document of resources to help Freelancers. Read more.

Matthew Knight from Leapers on key things to consider if you’re freelance and worried about Coronavirus. Read more.

Rachel Dobbs has created a Self-care Checklist for precarious workers (freelance, self-employed and zero hours). Read more.


Arts Fundraising & Philanthropy are also offering a range of fundraising resources including offering a free daily Power Hour of consultation to support arts organisations needing help with income generation, fundraising strategy or donor management. Read more.

They have also collated a list of major funders from across sectors providing support for charities. Read more.

Baker Richards have shared a blog on 7 things organisations can be doing in the short term to help themselves in the future. Read more.

Dawn Langley and Susan Royce team up for a series of blogs on ‘Managing Financial Difficulties and Disruption’ including one focusing on cashflow. Read more.

Katy Raines from Indigo looks at the relationship with GDPR when asking ticket bookers to donate the value of their cancelled performance tickets. Read more.

Bruce Sigrist from Phase Three Goods has shared a guide to setting up an online shop without coding know-how. Read more.

Digital Culture Network Tech Champion, Emma Roberts shares 10 common eCommerce mistakes to avoid when selling online. Watch now.


Patronbase have a guidance and support document for their users including a section on what other venues internationally are doing. Read more.

Spektrix have launched a free Ticket Converter tool designed to make it easier for audiences to donate, or accept refunds as credit. This is available to all cultural organisations regardless of the ticketing system they use. Read more.

Ticketsolve have shared some tips on planning for a safe reopening – focusing on website customer journey and booking communications. Read more.

They also have published a whitepaper around creative closure and how to sustain relationships with audiences and supporters during this time. Read more.

Spektrix launched a Building Blocks for Reopening guide — explores key themes including audience segmentation and flexible customer service policies. Read more.


Sector Research

ArtFund releases results of survey on the post-covid challenges facing museums and galleries. Read more.

The Audience Agency are offering a free core digital survey to give you a snapshot of your online audiences. Read more.

They also have launched a Covid-19 Cultural Participation Monitor – a nationwide ongoing survey of changing views about cultural participation throughout the pandemic. Read more.

Indigo in partnership with Baker Richards & One Further has launched the Culture Restart Toolkit. A set of free tools designed for cultural organisations at all stages of reopening to track audience and visitor sentiment. Find out more.

TRG Arts & Purple Seven are regularly adding monthly ‘Benchmark: Insight Reports’ including:

October 2020 – Covid-19 and Philanthropy. Read more.
September 2020 – Covid-19 and the Performing Arts: Six months after closure. Read more.

Funding bodies

The following organisations are regularly updating their websites with the latest government guidance as the situation develops:

Arts Council England – includes guidance focused at their funded organisations and projects. Read more.

Arts Council of Wales – includes guidance for artists, practitioners and organisations in Wales. Read more.

Creative Scotland – includes Scottish Government guidance, business support and updates on Creative Scotland support. Read more.

Arts Council NI – includes information on their existing and new funding agreements, and support during the outbreak. Read more.

Arts Council of Ireland – includes up to date guidance on funding commitments, deadlines and a comprehensive FAQ. Read more.

National Lottery Heritage Fund – includes links to NHS and government advice. Read more.

Articles & Podcasts

Arts Professional have created a CovidCulture micro-site and suspended the paywall for content within this area. Read more.

TicketSolve have produced special Coronavirus episodes of their podcast, ‘The Arts and Everything In Between’:

  • ‘How the arts sector can get through the Covid-19 outbreak’. Read more.
  • ‘Arts Community Roundtable: Getting Operationally Ready and Social Distancing’. Read more.
  • ‘The 5 Biggest Challenges for Marketers of the Arts Right Now’ – featuring AMA CEO, Cath Hume. Read more.

Museum Next have launched a new podcast. In the first episode, Jim Richardson speaks with Scott Sullen, Executive Director of the Philbrook Museum of Art on how they’re responding to the current situation. Read more.

Cuseum are looking at how museums are beginning to generate revenue through virtual initiatives. Read more.