Digital projects / Organisational engagement
What is it about?
We have recently seen examples of insights initially gained through the lens of a new website being used to start important conversations across the organisation. From audiences, marketing activity, tone of voice and brand positioning all the way through to organisational structure, recruitment and mission.
Anyone who has been involved in a large scale digital project will have encountered concepts such as user-centred design, user research, prototyping, inter-departmental working, process review, prioritising organisational objectives, content strategy & development and usability-testing.
We have observed that properly engaging with these concepts on a digital project can (and does) lead to much wider institutional engagement with a range of issues. Because they place your audiences (users) at the heart of the conversation the insights gained can be surprising and powerful.
What will I gain?
— An understanding how digital projects (should) encourage risk-taking, experimentation, testing new ideas and rethinking the way you do things
— Examples of the common elements of projects which result in such widespread impact and how you can use these projects to kick-start such discussion (or “transformation”) in your own organisation
Who is it for?
Manager and Director level delegates working in Digital, Marketing and Audience Development.
Ash Mann | Strategic Director | Substrakt
Ash is the Strategic Director at Substrakt, a digital agency whose clients include the The Bridge Theatre, Royal Court Theatre, Birmingham Hippodrome, and English National Opera among others. He’s very interested in building effective relationships with arts organisations that help make the most of their digital offering, and has seen first-hand the power of using data and audience insight to inform that process
This Morning Briefing is sponsored by Substrakt
Substrakt is a web agency. We make websites and applications for organisations in the arts, cultural, heritage and creative sectors in Europe and North America. We work with people we like, on projects we love