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User Experience

What is it about?

In this digital age, user experience (UX) has a massive impact on our organisations and our audiences.

During this session, Daniel will explore how to create excellent user journeys across different devices and offer advice on the best ways to improve the experience you offer your website visitors. He will also provide inspiration through case studies from organisations who are already offering their website visitors a great user experience, as well as sharing a range of free tools and techniques you can take away and use straight away.

What will I gain?

— An understanding of the term ‘UX’ and its implications for your organisation

— Practical ways to improve the user journey on your website

— An understanding of the behaviours of online audiences

Who is it for?

This is a Practical/Strategic session, aimed at early — mid career level delegates.

View more information on AMA conference 2020 and book your place.


Daniel Rowles | CEO | Target Internet

Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client side and within the agency environment.

He is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of and founding director of the Digital Leadership Programme.

He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who books have been translated into 12 languages.

Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.