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Training Page

AMA Training

AMA offers outstanding training to help develop skills and share knowledge so we can all reach more audiences, more effectively.

Search by theme or preferred type of learning:


Get live online training with industry experts from your desk

1 to 2 hours of focused learning.

New content arrives quarterly


Classroom-based workshops take place on location, across the UK.

Get intensive 1 day learning

Workshops are updated quarterly


Programme-based learning covering a range of topics.

Programmes of curated content.

Includes Audience Diversity, Digital, Fundraising and more.

Day Events & More

On location multi-session events

Includes Digital Marketing Day, Inclusivity and Audiences Day, AMA Conference and more.

Themes & Topics

AMA training reflects the breadth of roles within the arts, culture and heritage sector that work to engage and grow audiences:

  • Audience Development
  • Data and Insights
  • Digital Marketing
  • Copywriting
  • Inclusivity & Diversity
  • Planning
  • Press & PR
  • Organisational Development


Helping to make our events accessible to all.

AMA bursaries help make our events and membership more affordable for individuals and organisations who might not otherwise be able to get involved.


Here for you 24/7

AMA members can access exclusive resources, including toolkits and on-demand video training, in our Members’ Area.

For case studies from across the sector, visit AMACultureHive.

“The AMA’s resources, training and events have supported my work and development…It’s the first place I look when I need to change things up or get inspired.” 

– Francesca Vaney, Acting Marketing & Communications Manager, New Art Exchange 

Bespoke training

AMA Bespoke creates impactful training tailored to meet the specific needs of you and your organisation.

We can offer in-house training, mentoring, executive coaching, one-to-one surgeries, online resources and much more, to support, inspire and challenge you and your team.

To explore the best approach for you, please contact