AMA works with a range of trainers, speakers and sponsors to bring our members great content, learning and networking opportunities.


Our trainers are experts and current practitioners in their field. We choose our trainers based on their experience, perspectives, and sector-relevance.  

We’re committed to having a diverse range of trainers that reflects the full breadth of society.  

If you want to know more about becoming a trainer, tell us a bit about yourself, what your experience and skills are, and the value you can bring to our members through your training link. 

We pay trainers where we commission training from you, and where training is part of your business. This includes freelancers, and trainers who are representing themselves and not representing their organisation – for instance delivering sessions based on their own personal lived experience. If you are delivering training for us and are not currently in a salaried position, you can expect to be paid. 

Trainer on stage pointing at their presentation

Trainers the AMA has worked with

We seek to draw trainers from a wide pool. The following trainers are provided as examples of the types of organisations and individuals we work with:

Mel Larsen

Photo of Mel Larsen

Mel Larsen is a Business Performance Coach, festival director and marketing consultant working with organisations across the UK and internationally to help them become more resilient and reach more audiences.  She regularly received top reviews from her mentees on the Audience Diversity Academy

Devon Smith 

Devon Smith Headshot

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps non-profit organisations understand their audiences and become better storytellers. She believes in balancing human-centred thinking with data-driven insights.

Evadney Campbell

Evadney Campbell Headshot

Evadney Campbell MBE is a veteran journalist with almost 30 years’ experience working for the world’s largest news organisation, the BBC.  During her long career, she has worked in a variety of roles including radio and TV presenting and news reporting. 

Tom Beardshaw

Tom Beardshaw Headshot

Tom is an Executive Coach, Digital Consultant and Owner at Lil Fox Ltd.  He is a digital strategist working in the UK and internationally. He provides Executive Coaching with the Executive Coaching Company in London, digital strategy for Arts Active in South Wales, and mentored digital marketers for the Arts Marketing Association’ DigiLab programme.

Auriel Majumdar

Auriel Majumdar Headshot

Auriel Majumdar is a Creative Coach, Coach Supervisor and Consultant with more than 20 years’ experience working in organisations as manager, leader, strategist and change maker. In her coaching practice, Auriel specialises in leadership and personal development in the creative sector.

Sarah Ogle

Sarah Ogle Headshot

Sarah considers herself to have the best job in the world, sharing the joy of live theatre in her home city of Liverpool, where she has helped rejuvenate the audiences and reputation of the Everyman & Playhouse Theatres. A firm believer in the power of arts and culture to regenerate communities and inspire change, she is a passionate advocate of regional theatres.

Hardish Virk

Hardish Virk Headshot

Hardish has over twenty-five years’ experience of delivering Marketing, PR and Audience Development campaigns in the arts and culture sectors. As a Consultant, Hardish has advised on developing Black, Asian and Minority Ethnic (BAME) audiences; the process and value of market and audience research.

Christina Lister

Christina Lister Headshot

Christina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with 18 years’ experience as a freelancer and in agency and in-house positions. 

Daniel Rowles

Daniel Rowles Headshot

Daniel is CEO of Target Internet has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, an award winning author and a lecturer at Imperial College London.  

An AMA trainer talking to a delegate during a workshop


We put calls out for speakers for our conferences and some of our day events. Some of our Regional Networking meetings may have speakers too. If you’d like to be kept up to date about speaking opportunities, don’t forget to sign up for our newsletter

We don’t pay speakers for our Regional Networking meetings, as these are networking meetings where speakers should get value from the opportunity to network as much as the delegates.  

We pay speakers for our conferences and day events where speaking or training is part of your business. This includes freelancers, and may include speakers from outside of the sector, where they have valuable perspectives to share. We pay speakers who we invite to represent themselves and not their organisation – for instance delivering sessions based on their own personal lived experience. 

Speakers the AMA has worked with

Kim Wide MBE

Kim Wide Headshot

Kim is the founder of Take A Part CIO, a socially engaged arts organisation based in the South West that uses creativity as a catalyst for community building and rebalancing social injustices. She was awarded an MBE in the Queens 2021 New Year’s Honours for Services to Social Engagement in the Arts — the first time socially engaged practice has been honoured in this way.

Tarek Iskander

Photo of Tarek Iskander

Tarek is Artistic Director and CEO of Battersea Arts Centre. Previous roles include National Director for Theatre at Arts Council England and Resident Director at the National Theatre Studio. Tarek was also one of the founders and Associate Artistic Director of the Yard Theatre in Hackney.

Morayo Sodipo

Morayo Sodipo Headshot

Morayo works in marketing & communications at Royal Exchange Theatre as their Communications and Creative Media Partner. She is also one of the founders of VAGUE, a community-led creative agency, and co-editor of its arts & culture club.

Ranjit Atwal

Ranjit Atwal Headshot

Ranjit is a Communications & Marketing Consultant, Facilitator, Mentor and trainee Coach with 10 years in senior marketing roles across the creative industries.

Duncan Smith

Duncan Smith Headshot

Duncan is the Digital Marketing Manager at Bristol Beacon, having returned to his first love of live music after starting his career in arts and culture at Bristol Old Vic theatre. He’s unashamedly as excited about systems, data and websites as he is about being down the front watching great bands and artists.

David Watson

David Watson Headshot

David is Executive Director of Audiences & Media at National Museums Liverpool and is responsible for exhibitions, marketing and brand, design, production, digital, communications, fundraising, audience insights and partnerships for the group which comprises of seven world-class museums and galleries.

Sponsored Speakers

At some events we will run sponsored sessions. These type of sessions will have a fee paid to AMA by the organisation wishing to secure a session.

The topic, structure and content of the session is subject to AMA approval and will need to provide value to our delegates. These are not sales-pitch opportunities. Speakers and sponsors for these sessions are likely to be from organisations where their customer base overlaps significantly with our membership base. This may include service providers and support organisations 

If you’re interested in sponsoring a session, please contact our Strategic Partnerships Manager, Ciara Harris, or visit our sponsor opportunities page

AMA members networking at conference

Sponsors the AMA has worked with

Ash Mann

Ash is the Managing Director of Substrakt, a digital agency who design and build digital products and services for cultural organisations in Europe and North America. 

Kate Watson

Kate Watson Headshot

Kate is deeply experienced at collecting and using quantitative and qualitative data and insights for targeted and effective marketing, translating trends into actionable plans for marketing teams and organisations.

Kate Mrockowski

Kate Mroczkowski Headshot

Kate is Strategy Director at Supercool — a digital design agency working exclusively with arts, culture and heritage clients. Kate makes sure organisations get the most out of their digitals tools, finding practical solutions to problems and helping organisations reach new audiences.  

Hans de Krester

Hans de Krester Headshot

Hans has a background working in arts organisations like English National Opera and Sadler’s Wells, where he specialised in digital marketing when it all started. Since then he’s helped over three hundred arts organisations with their online presence as Director and Project Manager at HdK. 

Brooke Gallagher

Brooke Gallagher Headshot

Brooke leads on community and events at Spektrix and also helps organisations get the most out of their partnership with them. She has many years’ experience working alongside arts marketers and fundraisers in the space where culture and technology intersect.