Together We Act
Together We Act
Together We Act brings the cultural sector together to listen, learn collectively, and build shared responses to the challenges ahead – all shaped by your experience.
We will share your successes and create a safe space to build solutions to your most pressing concerns. Get involved.
About Together We Act
Together We Act is an initiative focusing on three challenge areas that have been shaped by arts and heritage marketers:
Political Landscape: Communicating in Polarised Times
AI (Artificial Intelligence) and Digital Confidence: Exploring the ethics, risks and opportunities of AI
Financial Pressures and Income Generation: Navigating higher targets with smaller budgets.
We underwent thorough research which included a Sector Survey of the arts and heritage marketing community, polled AMA members at our events, and spoke to members from across all four UK nations in a series of 1-1 conversations. Thanks to everyone who participated, we really value you taking the time to share your experiences.
Common threads from across the three challenge areas include:
- High motivation, uneven confidence
Cultural marketers care deeply about their work and its impact, but often lack the structures, staff capacity, time, and resources to act with confidence. - Values are strong, systems are fragile
The commitment to equity, access, and responsibility is widespread, but not always embedded in decision-making processes. - Demand for practical support
Respondents are asking for tools, frameworks, examples of good practice, and peer learning – not abstract principles. - A strong desire for collective action
Respondents want to learn together, move forward together, and share risk and responsibility
The following insights documented in the research findings below will shape our work this year. We’ll bring your expertise together to build collective, practical solutions for you.
Our sector will thrive if we keep learning from each other and act with shared purpose. Your involvement in what happens next is key.
Research Findings
Here’s a selection of resources created so far to share the Together We Act Research contributed to by cultural marketers and leaders from across the four nations of the UK.
Research:
What the findings mean for marketers
Research overview outlines key findings from the three Together We Act challenge areas.
Deep Dive: Communicating in Polarised Times
In depth look at data shared for the Communicating in Polarised Times challenge area from Together We Act.
Deep Dive:
AI & Digital Confidence
Detailed insights shared for the AI and Digital Confidence challenge area from Together We Act.
Deep Dive:
Financial Pressures
& Income Generation
Detailed exploration of the research for the Financial Pressures challenge area from Together We Act.
Join the conversation: Roundtables
These free sessions are designed to bring together people with a wide range of experiences, where every voice is welcomed and valued. We will share key findings, real-world case studies, and a provocation to spark open, collaborative discussion. These events will follow Chatham House rules and will not be recorded.
Booking Now
While we’re designing the full programme and resources based on your survey input and other member research, we’re opening bookings now for activities we know you need:
With thanks to our Sponsors:
Big thank you to our sponsors for supporting Together We Act: Building the skills we need, we couldn’t do this without you.
