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16th October 2018 Jemma Green

The Art and Science of Storytelling — A Storylab case study

Image courtesy of Storylab


This Breakout Session will be taking place at Digital Marketing Day 2018 — Future Now in London.


What is it about?

During this session, you’ll be introduced to Storylab — an interdisciplinary research institute that experiments with different approaches to storytelling.

Shreepali will discuss how StoryLab uses data to tell engaging stories. You’ll explore the insights it has on telling effective stories to engage audiences and how this might develop in the future.

What will I gain?

— Insights into using data to tell stories

— Ideas for telling engaging stories about your organisation and campaigns

— The latest thinking on using storytelling to engage audiences

Who is it for?

This session is for strategic thinkers and leaders who want to use storytelling strategically.

Shreepali Patel | Director | StoryLab Research Institute