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17th April 2019 Jemma Green

The Power of Audio — telling compelling stories through the medium of podcasting

Podcasts / Compelling Stories / Audience Engagement

What is it about?

Who’s listening to what we have to say? In this session Hannah will explore the current boom in podcasting and how listeners in the UK use podcasts. You’ll learn why the medium is so well-suited to arts and cultural organisations and what stories you should be telling.

Discover how to identify the most compelling stories within your organisation and how to turn a list of facts into a dynamic story. You’ll leave with an understanding of how to better engage your audiences outside the constraints of a physical location. Get ready to develop stories you want to tell – and ones your audiences want to hear.

What will I gain?

— An understanding of how listeners are using and consuming podcasts

— An understanding of how podcasting can better engage audiences

— Skills to think in terms of stories, not facts

Who is it for?

This session is for those working at a strategic level who want to engage audiences through digital storytelling.

View more information on AMA conference 2019 and book your place.


Hannah Hethmon | Consultant and Producer | H. Hethmon Consulting

Hannah Hethmon a consultant and producer specializing in podcasting for cultural nonprofits. She is the host and producer of Museums in Strange Places, a podcast that explores the world through its museums. She is also the author of Your Museum Needs a Podcast: A Step-By-Step Guide to Podcasting on a Budget for Museums, History Organizations, and Cultural Nonprofits. Originally from the Washington, D.C. region, Hannah has an MA in Viking and Medieval Studies from the University of Iceland and lives in London.

Find her on Twitter @hannah_rfh.