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The Power of Audio — telling compelling stories through the medium of podcasting

Podcasts / Compelling Stories / Audience Engagement

What is it about?

What’s your story? And how do you share it with your audience? In this session Hannah will explore how podcasts, as an increasingly popular audio medium, have provided arts organisations a powerful new tool for storytelling. You’ll learn why storytelling is so important, why podcasting is so well-suited to arts storytelling, and how to transform your own information and content into stories that resonate.

Discover how to identify the most compelling stories within your organisation and how to turn a list of facts into a dynamic story. You’ll leave with an understanding of how to better engage your audiences outside the constraints of a physical location. Get ready to develop stories you want to tell — and ones your audiences want to hear.

What will I gain?

— An understanding of how storytelling can be used to effectively convey information

— An understanding of how podcasting can better engage audiences

— Skills to think in terms of stories, not facts

Who is it for?

This session is for those working at a strategic level who want to engage audiences through digital storytelling.

View more information on AMA conference 2019 and book your place.


Hannah Hethmon | Consultant and Producer | H. Hethmon Consulting

Hannah Hethmon a consultant and producer specializing in podcasting for cultural nonprofits. She is the host and producer of Museums in Strange Places, a podcast that explores the world through its museums. She is also the author of Your Museum Needs a Podcast: A Step-By-Step Guide to Podcasting on a Budget for Museums, History Organizations, and Cultural Nonprofits. Originally from the Washington, D.C. region, Hannah has an MA in Viking and Medieval Studies from the University of Iceland and lives in London.

Find her on Twitter @hannah_rfh.