Probelm Solving / Collaboration / Ideation
What is it about?
Enjoy the competition of the Big Marketing Challenge. Come ready to jump in, embrace playful ideation and explore different challenges.
You’ll be put in a team and given a marketing challenge to solve creatively. Your team will be judged on the creativity of your final idea and the journey you take to get there.
The winning team will be announced during the final keynote of the day.
What will I gain?
— Ideas for future campaigns and problem solving
— An opportunity to collaborate with a variety of peers
— Insights into your own working style and how to utilise playful and creative ideation
Who is it for?
This competition is open to anyone at the conference, but the challenge will be most appropriate for delegates at officer and manager levels.
Jo Taylor | Director | Morris Hargreaves McIntyre
Jo is Director at Morris Hargreaves McIntyre. Working with cross-disciplinary teams she helps organisations develop audiences through a vision-led, audience-focused approach.
Jo has a track record of inventive, practice, engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.
Recent clients include the Barbican Centre, Shakespeare’s Globe, Royal Albert Hall, the National Theatre, Almeida Theatre, Liverpool Everyman & Playhouse, Bristol Old Vic, The Place, Historic Royal Palaces, Royal Botanic Gardens at Kew, The British Council and 92nd Street Y and Symphony Space (New York).
Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals, most recently as Head of Marketing at Wales Millennium Centre. While at Welsh National Opera she won awards for Innovation and Creativity from the Institute of Direct Marketing.