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Upcoming Events
The AMA runs training and events throughout the year. Members can access a great range of training, including free webinars. Events currently booking are below
Essentials of Marketing
Essentials of AI for Marketing
Strategic Marketing Retreat: Advanced level
Regional Meeting — East England
Regional Meeting — South East England
Regional Meeting — Midlands England
Cultural Meeting — Music
Regional Meeting — North West
Cultural Meeting — Heritage
Digital Marketing Day 2026
AI for audience insight and data
Your AI resolutions for 2027
Responsible AI Workflows for Cultural Marketing
Strategic Marketing Retreat 2027: Intermediate level
Latest Resources from Culture Hive
The AMA runs training and events throughout the year. Members can access a great range of training, including free webinars. Events currently booking are below
Future Arts Centres: Creating the Conditions for Change report.
Supporting, leading and letting go: the transition from expert to leader
Understanding fear and what to do with it
From interest to connection: what 100 portrait sittings taught us about real audience engagement
Together We Act: Research Results
Together We Act focuses on three challenge areas that have been shaped by you; Political Landscape: Communicating in polarised times, Artificial Intelligence (AI) and Digital Confidence: Exploring the ethics, risks and opportunities of AI, Financial Pressures and Income Generation: Navigating higher targets with smaller budgets.
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Are you joining us at … Digital Marketing Day: Socially Motivated
London, 11 November 2026
As we navigate increasingly complex social and political landscapes, digital marketing must go beyond visibility to ensure we communicate our organisation’s values and work in ways that connect with and represent our communities.
In these challenging times, it’s vital that our digital marketing is guided by strong social values as we continue to share our passion for arts, culture and heritage in telling our stories, building communities, and connecting with audiences.
