Brand / Effecting change
What is it about?
In this keynote we’ll be talking brand – all through the lens of change. Explore what it means to create a brand from scratch, what role our brands play and how we can use them to effect change.
Nadja Bellan-White of Ogilvy will use her 25 + years’ experience in growing major brands in different sectors to talk about the higher order purpose that our brands have, and the power we have to effect change. Claire Eva will discuss the journey of 14-18 NOW’s brand, from an ambitious idea to a hugely successful programme that engaged with a diverse blend of people across the UK.
Join us to consider how thinking differently about our brands can rewire our relationship with audiences.
Nadja Bellan-White | Executive Partner | The Ogilvy Group
Nadja Bellan-White is an accomplished integrated brand marketing and digital communications executive. Her 25+ years’ vertical industry experience spans B2B, Financial Services (Banking and Credit Cards), Luxury Goods and Spirits,Retail (Big Box and Electronics), Telecommunications, and Brand PR.
As Chief Client Officer for Ogilvy across Europe, Africa, and the Middle East (EMEA) for Ogilvy, Bellan-White is overseeing growth for a $250M+ portfolio of brands.
Nadja’s relentless pursuit of driving ROI for her clients is valued and recognized: she is consistently a key member of her clients’ advisory circle. Her belief is. “If my team and I focus on driving the business results, then everything else will fall into place.”
Her client roster has included leading Global brands like American Express, Diageo North America, LVMH,Coca-Cola, Bharti Airtel, LG Electronics, RBS Citizens, IKEA North America and the Bill and Melinda Gates Foundation — where she oversees a multi-disciplined behavior change program globally.
Nadja is an alumna of A Better Chance, Inc., a graduate of The University of Virginia and holds an MBA from New York University’s Stern School of Business.She is a Non-Executive Board member of Roundhouse.Org.Uk, member of the Worldwide Executive Team of Ogilvy, and has been recognised within WPP for being one of its high-performing leaders. Nadja was the recipient of AdForum’s Legend Award in 2017 for her 25 career in the industry and for being a champion of diversity and inclusion in the advertising and media industry (globally).
Claire Eva | Director of 2020 Campaign | Serpentine Galleries
Claire is a specialist in strategy, digital marketing and branding for the arts. Claire has recently joined the Serpentine galleries, and her previous roles include Brand and Communications Director for 14-18 NOW (the UK’s contemporary arts programme for the First World War centenary) and Head of Marketing and Audiences for Tate.
Claire is passionate about brand management in the digital age where audiences take control. She managed the Tate brand for 10 years and has significant experience of building and shaping brand identities and personalities for projects and organisations.
Claire has led multiple high profile marketing strategies including Matisse, Damien Hirst and the annual Turner Prize for Tate, and Jeremy Deller’s award-winning Somme soldier tribute We’re here because we’re here.