keynote

Conference 2019 Highlights Talking Brand In this keynote at AMA conference 2019 — Rewire — culture, audiences & you — Nadja Bellan-White of Ogilvy uses her 25+ years’ experience in growing major brands in different sectors to talk about the higher order purpose that our brands have, and the power we have to effect change. Claire Eva will discuss the…

Conference 2019 Highlights What will you do? In this keynote at AMA conference 2019 — Rewire — culture, audiences & you — Melanie Eusebe challenges us to think deeply about the powerful changes we — as individuals operating within organisations — can make. What will you do? — 10 minute highlight It covers Mindsets and learning Fixed mindset vs Growth…

Conference 2019 Highlights Sparking Connections, Creating Change Highlights from the opening keynote at AMA conference 2019 — Rewire — culture, audiences & you — with Rinkoo Barpaga, Theatre-maker, Film Maker & Comedian; Tobi Kyeremateng, Cultural Producer, Black Ticket Project; Richert Schnorr, Director of Digital Media for Communications and Marketing at New York Public Library; Dawinder Bansal, Producer and Artist;…

Conference 2018 Highlights The practicalities of play Children going to galleries and museums is a great idea but sometimes venues aren’t set up to be welcoming to those audiences. Sometimes, the expectations of young people, their parents and teachers, aren’t necessarily realistic. In this keynote session at AMA conference 2018 — The Power of Play — Sharna Jackson talks…

Conference 2018 Highlights Audience Diversity Academy — what we’re learning In this breakout session at AMA conference 2018 — The Power of Play — alumni from the AMA’s highly successful Audience Diversity Academy share insights from their experiments to connect with more diverse audience members and communities. AMA’s CEO, Cath Hume, also explains how the AMA is actively diversifying to…

Conference 2018 Highlights The Brightest Heaven of Invention —  rebranding Shakespeare’s Globe Shakespeare’s Globe recently undertook a wholesale rebrand. In this breakout session at AMA conference 2018 — The Power of Play — discover how the process redefined the Globe’s values and cause, successfully brought together previously silo’d departments, and how the new visual identity, created by The Partners, works to…

Conference 2018 Highlights The Joy of Missing Out In this keynote at AMA conference 2018 — The Power of Play — Tatiana Simonian explores JOMO — the Joy Of Missing Out. Tatiana, whose experience as a creative marketer includes working with brands like Disney and Twitter, uncovers what JOMO really means. The Joy of Missing Out — 31 minutes It covers Discover more about diffuse thinking….

Conference 2018 Highlights Putting play at the heart of your brand In this keynote at AMA conference 2018 — The Power of Play — Tom Rainsford discusses how Play has always been an integral part of the giffgaff brand since its inception as a start-up eight years ago. How Play as an approach can challenge and disrupt markets, as well…

Conference 2018 Highlights Play and the Oxygentation of the Workplace In this keynote at AMA conference 2018 — The Value of Power of Play — Emma Rice talks about how she has developed ‘Principles of Play’ that unlock her particular brand of theatre-making. She explores how, as an Artistic Director, she has transferred these principles to the office environment. Play…

Conference 2018 Highlights The Power of Play How do you reach and inspire a generation that has grown up inside algorithmically confined cultural echo-chambers? The opening keynote at AMA conference 2018 — The Power of Play — with Deborah Williams, CEO of The Creative Diversity Network; Meg Williams, Executive Director of New Zealand Festival; Alice Procter, Creator of The Exhibitionist…