Is our sector struggling with a marketing skills gap and recruiting marketers?

Is our sector struggling with a marketing skills gap and recruiting marketers?

JAM 77 / Skills, recruitment and retention Is our sector struggling with a marketing skills gap and recruiting marketers? Earlier this year, the AMA surveyed its members to get their views and perspective on whether there’s a marketing skills gap in our sector. While 55% of members agreed there was a skills shortage, over one…

Digital by Design

Digital by Design

JAM 77 / Skills, recruitment and retention Digital by Design Anne Torreggiani and The Audience Agency argue that we need design skills – over tech or even data skills per se – to seize the post-pandemic digital opportunity. People want more digital in their cultural diet – and more digital options on the menu. This…

Digital Heritage Hub

Digital Heritage Hub

JAM 77 / Skills, recruitment and retention Digital Heritage Hub ― digital questions answered The Arts Marketing Association is delighted to announce the launch of the Digital Heritage Hub. Powered by AMAculturehive, the Digital Heritage Hub has been created to answer the heritage sector’s top 100 most pressing and frequently asked digital questions and to…

Spotlight on Lewis Roden

Spotlight on Lewis Roden

JAM 77 / Skills, recruitment and retention Spotlight Half Hour Call I’m Lewis the Senior Member Engagement Officer at the AMA. My role keeps me very busy day to day with all things membership within the organisation. In addition to membership, I’m involved with the graphic design and content creation for our big events such…