Press and PR

Press and PR

JAM 25 / April 2007 Press and PR According to Wikipedia, the term ‘public relations’ was first coined by the US President Thomas Jefferson who used the term during his address to Congress in 1807. Precursors to public relations are found in publicists who specialised in promoting circuses, theatrical performances and other public spectacles. In this press and PR JAM, Mark Borkowski takes…

Press and PR

Press and PR

JAM 52 / October 2013 Press and PR This autumn issue of JAM focuses on press and PR and takes a look at the changes being experienced by our sector with regards online and digital tools, opportunities and challenges. It is published to coincide with the AMA’s Press and PR season. We’ve got press and PR-focused network…

Press and PR

Press and PR

JAM 40 / October 2010 Press and PR The times, they are a-changin’ Reading through this month’s issue of JAM, one of the things that I found most fascinating was discovering that the lament for the end of newspapers is older than I thought. In her regular column (on page 4), Heather Maitland writes that newspaper…

Online monitoring and evaluation

Online monitoring and evaluation

JAM 48 / November 2012 Online monitoring and evaluation This autumn issue of JAM focuses on online monitoring and evaluation. In Research Round up consultant, author and trainer Heather Maitland finds out how to tell if your online marketing is worth it. A slightly edited version of Culture24’s Let’s Get Real report looks at how to evaluate…

Online communication

Online communication

JAM 27/ October 2007 Online communication Kicking and screaming This JAM about online communication tools aims to give some insights into how to apply the new tools to your work – which are fads? Which are here to stay? Which will help develop relationships with audiences?James Coutts has put together a handy A – Z (well, Y actually) on digital terms (page 6), while…

New Ways of Thinking

New Ways of Thinking

JAM 59 / July 2015 New Ways of Thinking What’s new? As Jacqueline Haxton steps into Helen Bolt’s editorial shoes, it seems fitting that this issue takes a look at new ways of thinking in engaging with audiences. We begin with Lisa Baxter’s introductory overview to the collaborative and creative approach of design thinking. Mollie Hewitt,…

Multi-media marketing

Multi-media marketing

JAM 41 / January 2011 Multi-media marketing The wealth of tools available to us to enhance our marketing is now immense. You can do it online, offline, on a shoestring, with a fantastic budget, by yourself, with a team, with consultants and professionals or a bit of all of it. The main thing is that…

Mobile technology

Mobile technology

JAM 36 / October 2009 Mobile technology This issue of JAM is all about the dos and don’ts of mobile marketing. Nancy Proctor analyses some of the strengths and weaknesses of three popular mobile marketing platforms (page 6), Marcus Austin guides us through the process of adapting your website for mobile users (page 15) and Mike Saunders…

Mobile marketing

Mobile marketing

JAM 46 / May 2012 Mobile marketing There have been many changes in the ten years that I’ve been working at the Arts Marketing Association. It was joked to me once (a long time ago) that the first rule of marketing was to ‘stick it on coloured paper’ but among other things we are now…

Membership and Friends schemes

Membership and Friends schemes

JAM 19 / October 2005 Membership and Friends schemes In some organisations, such as Dulwich Picture Gallery (page 18), the vibrant, passionate and committed Friends organisation is warmly praised and welcomed for the contribution (financial and otherwise) it makes to the gallery. At Aldeburgh (page 8) the 2000-plus Friends of Aldeburgh Productions are recognised as the backbone…