JAM

JAM 45 / January 2012 Working together The current rapid pace of change is not only happening with regard to technology but includes audience and visitor behaviour, patterns of demand and visitor profiles. The increasing diversity of artistic practice, and the extent to which people now expect experiences to be participatory or customised, have introduced…

JAM 70 / Spring 2018 Working together Working towards shared outcomes As we wrap up and review the pilot of Shared Ambition — Fundraising and Marketing Together, we’re taking the opportunity to explore that very topic in this issue of JAM.How many of us can say, hand on heart, that our organisations are perfectly aligned internally;…

JAM 38 / April 2010 Word-of-mouth marketing This issue of JAM will explore how word of mouth really works, whether it can be used to our advantage and how we can go about influencing the influencers. On page 4, Heather Maitland looks at ways of measuring online and offline word-of-mouth initiatives; Mel Larsen discusses the role of…

JAM 56 / October 2014 We are 21 Congratulations to the AMA on its 21st birthday and massive thanks to all our members and supporters over the years – we couldn’t have done it without you. This issue of JAM is packed with people looking back and looking forward – Heather Maitland unlocks her diary, William Norris and…

JAM 69 / Winter 2018 Video Lights Camera Action! Video plays a key role in everyday life — social media, online streaming, gaming, how-to training, education, and VR/AR experiences. In this issue of JAM we look at how video is being used within the arts, cultural and heritage sector; from marketing and engagement through to audience and…

JAM 47 / August 2012 Understanding audiences BOLD TEXT Peace, love and understanding This August 2012 issue of JAM focuses on understanding audiences. Consultant, author and trainer; Heather Maitland reviews advice on doing research that your colleagues will actually read in Research Round up on page 4. James Doeser of Arts Council England delves into refreshed Arts…

JAM 67 / Summer 2017 Tried and Trending Keeping on trend This issue of JAM explores the theme of tried and trending. The AMA’s new Head of Programme, Lucy Jamieson, begins by reflecting on the value of tried and tested marketing and the appeal of new trends and innovations. Digital marketing is constantly evolving and subject to…

JAM 23 / October 2006 The audience experience In this issue of JAM we offer some ideas for observing your visitors by Andrew McIntyre (page 16), Carol Jones asks how do you measure the impact of a smile by your staff on a customer (page 6) and we wonder about the impact of online communities with Yinka Adegoke (page 20). Heather Maitland warns about making assumptions when researching your…

JAM 11 / October 2003 Ten Years of the AMA Happy Birthday AMA Something that struck me recently when trying to organise a party for my 3-year-old’s birthday is that our view of time changes the older we get. A month may not seem like a long time to someone in their twenties, but it’s a big…

JAM 20 / January 2006 Technology and Communications In this issue of JAM Mr and Mrs Parker ask ‘what’s all this blogging then?’ (page 4), we have some news from the outside world (page 3) and the AMA Centrefold (page 11) takes a look at the new-look AMA website and online networking including Access all Areas which describes the process of creating…