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Inclusivity and Audiences Day 2019 Highlights What comes first, a change in marketing or a change in organisational culture? In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Richard Loftus argues that change is needed as he considers the question: what comes first, a change in marketing or a change in…

Inclusivity and Audiences Day 2019 Highlights The Architecture of Language In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Dr Martin Glynn talks about the importance of the voices you use to communicate your values in order to create your message to create the experience of your brand/organisation. The Architecture of…

Inclusivity and Audiences Day 2019 Highlights Audiences: to leave or to remain In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Harpreet Kaur considers how audiences develop their tastes and evolve, and how arts leaders and audiences are collaborating to respond to the rise of extreme political views and exploring ways…

Inclusivity and Audiences Day 2019 Highlights Does everyone count? Children and young people In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Michelle Lord explores the systemic challenges and motivations that led to the development of XP and XPlore. This collaborative prototype project was recently delivered in areas of low social…