Katie Walker and Hugh Gledhill from Theatre Royal Stratford East share their experience on the Digital Marketing Academy We came to our first call with our mentor Ron Evans with lots of … Read more

Hannah Mason – fellow on DMA 4.0 – discusses five key learnings from her Digital Marketing Academy experience so far.  FINDING TIME Finding the time to concentrate on the experiments and … Read more

Olivia Parker from Waddesdon Manor shares her experience on the Digital Marketing Academy. I finished my previous blog with the intention to learn the art of making GIFs, so that’s exactly what I did. … Read more

Devon Smith, co-founder of Measure Creative and Digital Marketing Academy Mentor offers tips for A/B testing A/B testing is the practice of showing two slightly different versions of the same thing (an A and … Read more

Devon Smith, co-founder of Measure Creative and Digital Marketing Academy mentor offers tips for automating your emails to better connect with your audience.  Everyone likes a little personalized attention. But … Read more

Seb Chan, CXO of Australian Centre for the Moving Image and Mentor on the Digital Marketing Academy, talks about how smaller organisations can make small changes with big impacts. Small … Read more

DK, digital marketing expert and a mentor for the Digital Marketing Academy offers some thoughts on creativity. Every creative act starts with an act of vulnerability evidenced by three little words: I. … Read more

Tom Beardshaw, digital marketing expert and a mentor for the Digital Marketing Academy offers some thoughts on segmentation. One of my common tasks as a Mentor on the DMA programme is to … Read more

Angharad Cooper from Sound and Music shares her experience on the Digital Marketing Academy With the British Music Collection fast approaching the big 50, I think it’s fair to say that we are … Read more